The Ultimate Fighting Championship (UFC) has signed a partnership agreement with Fanttik, global automotive parts and tools brand, roping it in as an Official Partner.
The deal will put Fanttik’s branding on various UFC assets, including the Octagon for select Fight Nights in North America.
Additionally, the two will work on original Instagram stories as part of their content campaign. The agreement also includes a Brand Ambassador programme, highlighting the partnership through appearances, content, and creative campaigns with notable UFC personalities.
Nick Smith, Senior Vice President, Global Partnerships & Head of International – UFC & WWE at TKO, commented:
“We’re thrilled to partner with Fanttik as automotive accessories is a key category that UFC has been actively looking to unlock. Fanttik is an emerging brand and this partnership will provide them with great exposure to millions of our fans around the world.”
Du Bo, CEO and Founder of Fanttik, said:
“Over the past three years, the Fanttik brand has ignited sports fantasy through our strategic collaborations with global sporting events and our ecosystem of innovative products that enhance lives and experiences. This time, I’m delighted that Fanttik brought the passion to the Octagon. Fanttik’s brand core of constantly breaking through limits aligns with the spirit of UFC athletes who constantly challenge themselves. Fanttik is committed to bringing a more fantastic life experience to every user through scenario-based product design in everyday life. Whether hitting the road for a family trip, gearing up for outdoor camping adventures, diving into creative crafts, or managing everyday chores, we are excited to bring these products to every athlete and fan, bringing joy and convenience to their lives.“
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