The Ultimate Fighting Championship has announced a partnership with Verizon 5G network’s no-contract wireless provider, Total Wireless, roping it in as its Official Wireless Provider in the US.
The deal will see Total Wireless get branding at all UFC Pay Per Views and Fight Nights taking place in the US. It will also get prominent branding inside the Octagon and work with the promotion on various content campaigns, including original content for the UFC’s digital and social channels.
Robby Miller, Vice President, UFC Global Partnerships, commented:
“We’ve been looking for the right partner for UFC in the wireless category, a space that has grown significantly in importance for both our business and our fans.That’s why we are thrilled to welcome Verizon’s Total Wireless as the Official Wireless Provider of UFC. This partnership unites two dynamic brands, each a leader in their respective field. With Total Wireless’ dedication to keeping fans connected, we’re excited to collaborate on innovative activations that will bring our passionate UFC community closer to the sport than ever before.“
Doug Collman, AVP, Marketing at Verizon Value, added:
“We’re thrilled to step into the Octagon with UFC and connect with one of the most passionate fanbases in sports. This partnership provides an incredible opportunity for Total Wireless to reach a broader audience and engage with UFC fans in new and fun ways, while amplifying the energy and excitement surrounding these legendary events. Just like UFC fighters and fans, Total Wireless customers share a spirit of resilience and determination, making this partnership a natural fit.”
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