Liverpool defender Virgil van Dijk has been announced as a brand ambassador and shareholder of London-based esports organisation Tundra Esports.
As brand ambassador, Van Dijk will help the organisation grow its brand and go global while also providing support and mentorship to its professional esports players.
The announcement of the Netherlands international’s onboarding was made through a competitive gaming anthem OUTPLAYED created by British grime artist and Tundra Esports ambassador P Money (Paris Moore-Williams).
Speaking about his new partnership with Tundra Esports, Van Dijk said:
“I am extremely excited to be joining Tundra Esports. Tundra Esports is one of the fastest-growing esports organisations in the world and they are moving in a very exciting direction.
“It was great to be able to collaborate with P Money and the idea behind OUTPLAYED further emphasised why I wanted to be involved to help grow the team. They have built up a tremendous reputation when it comes to player well-being within a winning culture which is something that really resonates with me. I’m excited for the future.“
Maxim Demin, Owner and Co-Founder of Tundra Esports, added:
“This is a major moment for Tundra. Having someone like Virgil, who is highly revered both on and off the pitch, join our team is incredible. His insight will be invaluable for our players but also how we evolve as an organisation. We have so much we can learn from sports.
“Announcing his involvement through OUTPLAYED was a stroke of genius from P Money. It’s been great to have his support and creativity to do something different that not only helps us stand out but is also something for the community. Hopefully, the community finds it as catchy as we do!”
P Money, grime artist and Tundra Esports ambassador, added:
“OUTPLAYED is a gaming anthem for everyone to enjoy. Grime and gaming pair perfectly – they have the same energy and hype, its two completely separate worlds merging. It’s been fantastic to be able to combine my two passions and to introduce my music fan base to what I’ve been doing in gaming. I want to show how both can go hand in hand and bring out others who’ve been interested but never quite had the confidence to do it.“
Formed in 2019, Tundra Esports is based out of London and currently has rosters in Fortnite, Dota 2 and EA Sports FIFA. Tundra’s Dota 2 outfit is the highest-ranked Dota 2 team in Europe.
Leave a Reply