This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of West Ham United Football Club (WHUFC) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
PRINCIPAL PARTNER
Betway
The global online bookmaker has been West Ham’s Principal Partner since February 2015. The deal, initially reportedly worth around £20 million over the first three years, was extended first in 2016, then for a further six years in May 2019, with the annual revenue bumped up by £10 million.
Betway’s association with West Ham over the last decade has been a fruitful one, with the former partaking in a lot of fan engagement initiatives—the Betway Academy, Betway Fan Taxi, and West Ham Supermarket Sweep, to name a few. However, all’s not rosy for the two parties, as in 2020 Betway was handed a record £11.6m fine for a series of social responsibility and money laundering failings.
Umbro
The Manchester-headquartered British sportswear company has been the Technical Partner of West Ham’s senior men’s, women’s, and youth academy’s matchday and training kits since 2015, when it replaced German rival brand Adidas.
The two parties last extended their deal in a long-term agreement in June 2020, which arrived on the back of their previous agreement that was made just the year before, in May 2019, to extend their deal beyond 2023 and bump up the previous £5m-per-year contract.
Intuit QuickBooks
Intuit, an American multinational company specialising in financial software, signed a deal with West Ham in March 2024 that made its accounting software package QuickBooks the official sleeve sponsor of the club.
The deal entails the Intuit QuickBooks logo featuring on the matchday shirt sleeves of all West Ham men’s, women’s, academy, and replica kits. QuickBooks is also integrated across the operations of the accountants, bookkeepers, sole traders, and small businesses working on behalf of the club.
OFFICIAL PARTNERS
Lyca Mobile
British mobile virtual network operator Lyca Mobile has been West Ham’s official mobile phone operator since 2012.
The two have collaborated over multiple fan engagement initiatives over the years, most notably the Lyca Mobile Cup, which gives the local schoolchildren a chance to play at the West Ham senior men’s team home ground, the London Stadium.
The two parties last renewed their partnership in August 2023—a multi-year agreement.
Jeton
Global e-wallet and payment services provider Jeton has served as the Official e-Wallet Partner to West Ham since the start of the 2020/21 season.
Apart from branding rights, the deal entails Jeton’s integration across WHUFC assets in order to provide Hammers fans a convenient and cashless experience.
The two parties last renewed their partnership in August 2023—a multi-year agreement.
eToro
The Israeli social trading and multi-asset brokerage company was announced as the club’s Official Online Trading Partner in July 2023.
Covering both the senior men’s and women’s teams of the club, the deal grants eToro perimeter advertising rights across the two teams’ home grounds (London Stadium and Chigwell Construction Stadium), with the club and the company also co-delivering “matchday activations, competitions, and education for fans throughout the season”.
Skye Cloud
In August 2020, London-based Cloud specialist Skye Cloud was announced as the club’s first Official Virtual Private Server Partner.
As per the deal, Skye provides essential IT support to the club at the senior men’s team home ground (London Stadium), senior men’s team training ground (Rush Green training ground), and academy centre (Academy of Football).
The two parties last renewed their partnership in August 2023.
Nationwide Vehicle Assistance
Operating across the UK and Europe, Nationwide Vehicle Assistance is a provider of collision recovery and storage management services.
A long-time Club London Member of WHUFC, Nationwide Vehicle Assistance was announced as the Official Vehicle Collision Recovery and Storage Management Partner of the club in March 2022. The two further extended their partnership the same year, in November 2022.
EVA Air
Taiwanese airline EVA Air became West Ham’s first-ever Official Airline Partner in May 2018.
Apart from branding rights, the deal also entails the two parties collaborating over multiple fan engagement activities.
The two parties last renewed their partnership in July 2023.
Corpay Cross Border
The Atlanta, Georgia-based global business payments company serves as the Official Forex & International Payments Partner to West Ham United FC.
Dr. Cinik
The Istanbul-based hair transplant clinic and haircare brand was announced as the club’s Official Cosmetic Treatment Partner in August 2023.
Apart from branding rights, the deal entails Dr. Cinik providing “education around cosmetic procedures to [West Ham] fans”.
Heineken
Dutch brewing company Heineken has been West Ham’s Official Beer & Cider Partner since 2016.
The deal grants Heineken pouring rights at the London Stadium in the form of draft and bottles.
The two parties last renewed their partnership in June 2021.
P1 Travel
The Leiderdorp-based Dutch sports and music events ticket and match breaks supplier has acted as the Official International Ticket and Hospitality Reseller of the club since June 2021.
Apart from branding rights, the deal sees P1 Travel offer overseas West Ham fans tickets, match breaks, and hospitality at the London Stadium.
Tomket
The Prague-headquartered Czech tyre manufacturer was announced as the club’s Official Tyre Partner in August 2023.
Apart from branding rights, the deal also entails Tomket providing “[West Ham] fans with opportunities to experience matchday hospitality packages and win signed merchandise via the official TOMKET social media channels”.
Regional Partners
The Kingdom Bank
The Roseau, Dominica-based cross-border banking solutions provider was announced as the club’s Official Regional Banking Partner in the eastern Caribbean region in March 2024.
Apart from branding rights, the multi-year deal entails The Kingdom Bank also acting as an Official Partner of the West Ham women’s team while providing Hammers fans with exclusive opportunities, “including flights to London, signed merchandise from the men’s first team and much more.”
Essex Mortgage
Essex Mortgage, a privately-owned US mortgage lender, signed a regional partnership agreement with West Ham in July 2024.
This multi-season arrangement makes Essex Mortgage the club’s first official regional partner in the States, having kicked off during the West Ham men’s first team’s 2024/25 pre-season US tour, with Essex Mortgage also acting as the team’s official tour partner.
Official Partners (Women’s)
Zo Skin Health
Zo Skin Health, a California-based skincare company founded by Zein E Obagi, has been serving as the official skincare partner of the West Ham senior women’s team since March 2019.
Signed for three-and-a-half years, the sponsorship deal sees Zo Skin Health act as West Ham Women’s first-ever back-of-matchday-shorts partner, while also sponsoring their Player of the Month award.
The two parties last renewed their partnership in September 2022.
Loughborough University
Loughborough University London and West Ham United have been working together as part of a research partnership deal since October 2016.
This deal, being one of the first-of-its-kind agreements in the country, sees the WHU Foundation (the club’s official charity arm) provide research opportunities and support to Loughborough University London’s postgraduate students.
In December 2022, Loughborough University became the official higher education partner of West Ham United Women—a first-of-its-kind partnership in the Women’s Super League which entails the team benefiting from the full scope of the University’s expertise.
WOW Hydrate
The Loughton-based English sports drinks manufacturer was announced as the Official Sports Hydration Partner of the West Ham senior women’s team in January 2024.
Apart from branding rights, the deal entails WOW Hydrate supplying the team with its range of “advanced hydration products”.
Vision Consulting
Vision Consulting is a boutique firm of chartered accountants and registered auditors. It has been working with West Ham United since 2020, acting as their official accounting and auditing partner.
The two last renewed their partnership in February 2023.
Net World Sports
Net World Sports, an international sports equipment provider, became the official sports equipment supplier of the Hammers’ senior women’s team in August 2023.
As part of the relationship, West Ham Women use Net World Sports’ football equipment at their Chadwell Heath training ground.
Femfresh
British intimate hygiene brand Femfresh was announced as the Official Feminine Hygiene Partner of the West Ham women’s team in February 2024.
OFFICIAL SUPPLIERS
Soccer Supplement
In August 2019, West Ham announced British football nutrition specialist Soccer Supplement as their Official Supplements Partner.
The initial agreement entailed Soccer Supplement providing the club’s senior men’s team with its products to aid them in improving fitness, performance, and recovery.
WHUFC expanded the Soccer Supplement partnership to also cover their women’s and academy setups in August 2022, with the nutrition specialist also providing “pitchside nutrition” to the West Ham teams.
WellO2
Based out of Kuopio, Eastern Finland, WellO2 is a respiratory health company known particularly for “a unique breathing exercise device from Finland that combines the resistance training of the inspiratory and expiratory muscles and warm steam inhalation.”
In February 2024, WellO2 was announced as the club’s first “Official and exclusive Respiratory Supplier”, with the partnership aimed at “driving awareness and education around improving respiratory health” as the company entered the UK market.
ICE Cleaning
The London-based British specialised cleaning services provider first started working with WHUFC in November 2019 as the Official Industry Cleaning Partner of their senior women’s team.
West Ham later expanded their partnership with ICE Cleaning in August 2022, making it their Official Cleaning Supplier, with the new agreement also covering the men’s side of the club.
Paul Robinson Solicitors
Essex-based Paul Robinson Solicitors became the club’s first-ever Official Legal Partner in October 2018.
Apart from branding rights, the two also collaborate over fan engagement activities.
WHUFC last renewed their partnership with Paul Robinson Solicitors in September 2023, the agreement now also covering the women’s side of the club, with the law firm offering legal advice to the West Ham “players, staff and fans”.
Marc Darcy
The Salford, Manchester-based men’s formalwear brand was announced as the Official Formal Wear Supplier of the West Ham senior men’s team in August 2023 as part of a multi-year agreement.
Apart from branding rights, the deal entails Marc Darcy providing bespoke formalwear to the team staff (both playing and non-playing), marketing campaigns showcasing the brand’s products, and exclusive offers for West Ham fans.
Destination Sport Travel
The Manchester-based British specialised team and business travel support provider first started working with the club during the 2021/22 season, providing travel support to their senior men’s team for their UEFA Europa League campaign that term.
In September 2022, WHUFC renewed and expanded their partnership with Destination Sport Travel, making it their Official Travel Supplier.
The renewed deal not only covers West Ham’s senior men’s squad but also their senior women’s and academy teams as well as their commercial and administrative departments.
ELMO Webexpenses
The Witney-based British digital expense management software provider was announced as the club’s Official Expense Management Software Supplier in August 2022.
Apart from branding rights, the deal entails integration of the ELMO Webexpenses platform across the club’s operations.
London Event Design
In October 2019, West Ham announced event lighting provider London Event Design (LED) as their Official Events Production Partner.
As per the deal, LED serves as an official West Ham partner for all club-run events, while also looking after their associated event production needs.
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