Atlassian Williams F1 Team ink deal with Barclays

Atlassian Williams Formula One Team have announced a multi-year partnership with Barclays, the British multinational universal bank.

Barclays thus becomes the Official Banking Partner of the British outfit. The global partnership will see the bank enjoy branding exposure on the Williams race car, driver helmets, and team clothing, as well as across the team’s trackside garages and hospitality.

James Vowles, Team Principal, Atlassian Williams F1 Team, commented:

“We are delighted to welcome Barclays into the sport as Official Banking Partner to Atlassian Williams F1 Team. As we prepare for one of the most significant regulatory changes in Formula 1 history, we’re preparing to seize the opportunities of the new era together with Barclays as we continue investing for long-term success.” 

Stephen Dainton, President, Barclays Bank PLC, said:

“Our partnership with Atlassian Williams F1 Team will deepen our client engagement and elevate our brand across our key markets as we grow our investment banking and private banking and wealth management relationships. Working with one of the most storied teams in Formula 1 brings unparalleled global visibility. Barclays has long been one of sport’s most committed corporate partners — from the Premier League and the Women’s Super League to Lord’s, Wimbledon, NBA Brooklyn Nets and WNBA Liberty — and we pair those world stage platforms with major investment in community and grassroots sport. It’s this combination of elite performance and local impact that defines our approach.”