This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Wolverhampton Wanderers Football Club (commonly referred to as “Wolves”) as their sponsors and partners for the 2024/25 season.
Also read: Premier League 2024/25 Sponsors
PRINCIPAL PARTNER
DEBET
Established in 2019, DEBET is one of southeast Asia’s fastest growing gaming platforms offering a wide range of sports betting and casino gaming products.
In June 2024, Wolves signed a two-year partnership agreement with DEBET, roping it in as their principal and front-of-shirt partner.
The partnership is the biggest in the club’s history, reportedly worth just under £10 million a year, and entails the DEBET logo featuring on the front of the Wolves men’s first team playing and training shirts for the 2024/25 and 2025/26 seasons.
MAIN PARTNERS
JD
JD, a British sports-fashion retail company based in Bury, Greater Manchester, signed a multi-year partnership deal with Wolves to become their official sleeve partner.
The muti-year deal entails the JD logo featuring on the playing shirts of all Wolves teams for the 2024/25 and 2025/26 seasons, including the men’s and women’s senior and academy teams.
SUDU
SUDU, a sportswear brand by Levy Merchandising, announced a long-term partnership with Wolves in July 2024, becoming in the process their official technical kit partner.
As part of the deal, SUDU is responsible for the design and manufacture of the club’s official kits, training wear, and leisure wear, covering both their senior and academy setups.
GLOBAL PARTNERS
Monster Energy
The American energy drinks company has been the official energy drink partner of the club since August 2021. In that time, it has also served as the official energy partner and apparel sponsor to Wolves Esports.
M&E Global
The Belbroughton, West Midlands-based defence contractor and staffing firm was announced as an official partner of the club in July 2023.
BetMGM
Wolverhampton Wanderers and LeoVegas Group, a Swedish mobile gaming company and provider of online casino and sports betting services, also a subsidiary of MGM International Resorts, signed a multi-year deal in June 2023, which made the group’s sports betting brand BetMGM UK the club’s official European betting partner for the next two seasons.
LeoVegas Group has been a Wolves partner since the 2023/24 season, with its branding having previously featured on the front of Wolves’ training kits.
The current deal entails BetMGM’s branding featuring on Molineux Stadium’s (home of the Wolves men’s first team) double row pitch-side LED advertising system, static branding sites, and media interview backdrops, as well as around Compton Park (the Wolves training ground).
LAKE
LAKE, a blockchain-based company focused on transforming the global water economy, announced its partnership with Wolves in July 2024, becoming in the process the club’s official cryptocurrency partner for the 2024/25 season.
The partnership entails LAKE highlighting the opportunity to join a new water economy, aligning with its mission to unlock access to water while emphasising sustainability and social responsibility.
OFFICIAL PARTNERS
University of Wolverhampton
The University of Wolverhampton has served as the Principal Sponsor of Wolves Academy since 2014.
The agreement sees the university support the club’s fan engagement activities via the Wolves Foundation, the club’s official charity arm, along with working with the club to create internships and placement opportunities for its students.
The two parties last renewed their partnership in March 2022.
Drayton Manor Resort
Drayton Manor Resort is a family theme park, zoo, and accommodation in the grounds of the former Drayton Manor, located within 45 minutes of Molineux Stadium.
Drayton Manor and Wolves announced a partnership in July 2024, which made the former the first-ever official family partner of the latter.
Through the partnership, Wolves season ticket holders and members are to receive special offers and exclusive discount codes throughout the 2024/25 season for Drayton Manor as well as free admission to all matchday mascots.
NEO
Wolves teamed up with NEO, a Barcelona-based cross-border payments and forex fintech company, in July 2024, oping it in as their official foreign currency exchange partner ahead of the 2024/25 season.
As part of this deal, Neo is to handle the club’s FX and multi-currency transfer payments while helping Wolves save on their FX transaction costs. This partnership represents Neo’s entry into the world of sports business and its first partnership with a European football club.
Reconomy
The Telford, Shropshire-based waste management service is a long-time partner of Wolves. The two first came together in 2002, when Reconomy served as an executive box sponsor at Molineux Stadium.
For a decade, until 2022, Reconomy served as Wolves’ official waste partner. During this time, it also served as their front-of-matchday-shirt sponsor during the 2013/14 season. In August 2022, it became their Sustainability Partner as well as an official sponsor of their senior women’s team.
In July 2024, the two signed an extension deal for the 2024/25 season. The renewed deal includes Reconomy’s shirt sponsorship of Wolves Women. Reconomy is also to maintain its resource management, waste minimisation, and welfare facility services at Molineux Stadium, Compton Park, and the Wolves Foundation site in Aldersley.
Mander Centre
Located near Molineux Stadium, Mander Centre, a shopping complex, has been a long-time partner of Wolves.
The last official agreement between the two parties, announced in February 2023, affirmed Mander Centre as the official retail partner of the club as well as the front-of-shirt sponsor of their senior women’s team.
Wednesfield Radio Cars
The Wolverhampton-based family-run taxi service has been the Official Taxi Partner of the club for more than 25 years, with its services including private hire taxis, executive travel, airport travel, multi-seat people carriers, and courier services.
The two parties last renewed their partnership in July 2023 ahead of the 2023/24 season.
Purcell Branding
Purcell Branding, the brainchild of Black Country-based print and graphics specialist Dave Purcell, has been the official print partner of the club since October 2022, catering to all their signage and advertising needs.
The two parties last renewed their partnership in July 2023. The renewed partnership also sees Purcell Branding act as a Wolves Foundation Pack Patron, helping fund the charity’s projects.
Soccer Supplement
British football nutrition specialist Soccer Supplement is acting as an official partner of Wolves Women for the 2024/25 season.
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