The Lucknow Super Giants have announced a partnership with Walplast, a manufacturer of building and construction materials, which makes one of its brands, Homesure TileEx, an Official Partner of the Indian cricket franchise.
Homesure TileEx also takes up the role of LSG’s Exclusive Tile Adhesive Partner and will get prominent branding visibility across their assets throughout the 2025 Indian Premier League season.
Regarding the partnership, Vinay Chopra, LSG COO, said:
“We are pleased to welcome Homesure Tile Ex as our official partner for IPL 2025. Their expertise and strong market presence make them a valuable addition to our team’s partnerships, and we look forward to a successful association.“
Aniruddha Sinha, Senior Vice President — Marketing, CSR, also Business Head — P2P Division, Walplast, added:
“Cricket holds a special place in the hearts of millions of Indians, and IPL is the perfect platform to engage with our audience. Partnering with LSG is an exciting opportunity to enhance Homesure Tile Ex brand visibility and build a deeper connection with customers who trust our products in their everyday lives. With this collaboration, we aim to integrate our brand seamlessly into a multi-media, multi-platform cricketing experience, reaching homeowners, builders, and the construction eco-system community.“
Kaushal Mehta, Managing Director, Walplast, said:
“We are thrilled to partner with Lucknow Super Giants, a team that embodies resilience and determination. Cricket is more than just a sport in India—it is a passion that unites people across generations. This partnership allows us to reach millions of cricket fans while reinforcing our commitment to providing top-quality construction solutions with Homesure TileEx. Just as a strong foundation is key to a winning team, the right construction materials are essential to building structures that last.“
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