LaLiga inks deal with Toobit

The LaLiga have recently announced a new partnership with global cryptocurrency exchange, Toobit, who will join the LaLiga as an Official Regional Partner. The partnership was announced with Toobit launching a series of high-stakes activations, starting with the Super Match Carnival and the Elite Championship, which offer a combined prize pool of almost $2 million and has up to 150% cashback, tiered deposit bonuses up to 2,500 USDT, and mystery boxes containing signed LALIGA jerseys and match tickets.

The partnership which focuses on the MENA region will also see both work on various fan engagement activities through  localized education, secure market access, and matchday experiences that reward participation.

Mike Williams, Chief Communication Officer at Toobit, commented,

“We are thrilled to partner with LALIGA, a brand that represents the pinnacle of excellence and passion in the sports world. The MENA region is a hub for both football and digital asset adoption. This partnership allows us to connect with fans and traders on a deeper level, providing them with educational resources and secure access to the crypto economy while they enjoy the matches they love.”

Jorge de la Vega, General Director of Business at LALIGA, added,

“We are delighted to welcome Toobit to the LALIGA family. The MENA region is home to some of our most passionate fans, and we are always looking for innovative ways to engage with them. Partnering with a forward-thinking exchange like Toobit allows us to explore new digital frontiers and bring the excitement of LALIGA closer to our audience in the region.”