Ather Energy joins New Zealand's ongoing India tour as Associate Sponsor

The Board of Control for Cricket in India (BCCI) has announced a partnership with electric two-wheeler manufacturer Ather Energy, bringing it on board as an Associate Sponsor of the ongoing New Zealand tour of India.

Ather Energy will thus sponsor the entire white-ball series, which got underway on January 11 and concludes on January 31, 2026. The partnership will see Ather Energy enjoy prominent branding across the games’ broadcast, which will focus on the “It’s Easy on an Ather” campaign, which is aimed at highlighting the thoughtfulness of their engineering and rider-centric features that Ather offers.

The 2026 New Zealand tour of India comprises three ODIs and five T20Is, with the Kiwis having won the first two one-days to seal the ODI series.