Formula E announces Google Cloud as Principal Partner

Formula E have brought in Google Cloud as their Principal Partner and Principal Artificial Intelligence Partner of the Formula E series on the back of a multi-year partnership. Formula E will integrate various Google Cloud technologies for the business like the Gemini models across its ecosystem to accelerate performance, deliver faster and more efficient operations, and showcase innovation on a global stage.

Both will work towards enhancing and elevating fan experiences around the globe through bringing in a new Strategy Agent into live broadcasts, delivering tailored insights, predictions, and explanations. Formula E will be using Google Workspace to enable greater agility and efficiency and also advanced AI models in the back office and the creation of race and event digital twins to minimise their carbon footprint.

Jeff Dodds, CEO of Formula E, commented,

“Our expanded partnership with Google Cloud is a true game-changer for Formula E and for motorsport as a whole. We are already pushing the boundaries of technology in sport, and this Principal Partnership confirms our vision. The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimisation and strategic decision-making, both for the Championship and for our global broadcast audience. This collaboration will redefine how fans experience our races and set a new benchmark for technology integration in sport worldwide.”

Tara Brady, President of Google Cloud EMEA, added,

“Formula E is a hub of innovation, where milliseconds can define success. This expanded partnership is a testament to the power of Google Cloud’s AI and data analytics, showing how our technology can deliver a competitive advantage in the most demanding scenarios.”