Inter Miami signs new long-term partnership extension with adidas
Reigning Major League Soccer (MLS) champions, Inter Miami CF has announced a new long-term partnership extension with adidas, for an additional five-years. The partnership extension will see adidas gain more presence at Inter Miami’s home stadium, the Nu Stadium and will have ‘prominent footprint within Nu Stadium’s Inter Miami CF Official Store.’ adidas will also be present at the -district sports fields within Miami Freedom Park, inclusion on Inter Miami CF’s preseason tours, social media integration, and in-stadium signage.
adidas has been a partner of Inter Miami since the club’s inception and has served as the club’s Official Kit Manufacturer since.
Xavier Asensi, President of Business Operations, Inter Miami CF, commented,
“This partnership at the Club level allows us to further expand our joint efforts in advancing fútbol culture and expression worldwide. We are energized that adidas shares our vision and believes in Inter Miami’s ambition to be among the top clubs globally. With this shared mindset, we look forward to creating memorable experiences and products for our fans everywhere.”
Bjørn Gulden, CEO, adidas, added,
“I’m extremely impressed seeing the investment here and hearing the plans that Inter Miami CF has for this fantastic city. It’s of course one of the anchors for growing soccer in America. I’m looking forward to the first game. We believe in the project, and I’m also sure we will extend after the five years. We are really excited about the future both for Inter Miami and of course for soccer in general in this country.”