BOSS partners with USMNT ahead of FIFA World Cup 2026

The United States men’s national football team (USMNT) have announced a partnership with German designer fashion company HUGO BOSS.

The partnership will see BOSS serve as the Official Businesswear Provider of the USMNT and provide bespoke suits for their players and head coach off the field.

James Foster, Senior Vice President Global Marketing at HUGO BOSS, commented:

“This is an alliance between one of the world’s most ambitious teams and a brand built on confidence, style, and leadership. As the U.S. Men’s National Soccer Team steps on the global stage, we want the players to feel empowered the moment they arrive. Looking sharp. Feeling confident. Ready to represent their country with pride. Wearing the badge is more than a symbol – it’s a statement of identity, ambition, and honour. These looks are designed to reflect that mindset and give players a presence that commands attention. Together, BOSS and U.S. Soccer celebrate the badge, the team, and the pride of representing your country at the highest level.”