Borussia Dortmund partner with CSTS Enterprises for China market

Borussia Dortmund (BVB) have announced a partnership with CSTS Enterprises, an integrated media, entertainment, sports, and travel technology company.

The partnership is aimed at strengthening football culture, youth engagement, and fan experiences throughout China. To that end, CSTS will work with Borussia Dortmund on multiple football-driven events, community initiatives, and digital activations.

Additionally, CSTS will support the German Bundesliga outfit’s upcoming Asia tour through content and fan engagement, while also helping with match ticket allocation, player meet-and-greets, and other promotional events.

CSTS will also enjoy branding exposure on select tour activations and promotional campaigns during Dortmund’s Asian tour this summer. Dortmund’s mascot, EMMA, will also be present at CSTS activations, including youth football experiences and welfare institute visits to inspire young players and fans.