Arsenal signs multi-year deal with Saint Lucia

Reigning Premier League champions Arsenal have announced a multi-year partnership agreement with the Saint Lucia Tourism Authority (SLTA), which sees SLTA become Arsenal’s Official Destination Partner. The partnership will kick off at the start of the upcoming 2026/27 season with both working on the development of an Academy Hub in Saint Lucia, which is aimed at providing mentorship and pathways for upcoming players. 

Saint Lucia will also have branding visibility at the Emirates Stadium during  Premier League, Women’s Super League and cup matches and also across the club’s digital platforms and channels. Both will additionally also work on various marketing campaigns and fan engagement activities. 

Juliet Slot, Chief Commercial Officer for Arsenal Football Club, commented,

“We’re delighted to partner with Saint Lucia, a world-renowned destination with a rich history and culture, that share our values of community and an always forward mindset. We want every Gooner, whether they’re in Islington or Saint Lucia, whether they’ve been supporting us for fifty years or five, to feel and see themselves in our club. This is an exciting partnership that gives us this opportunity and will help fuel our ambitions of growth and success.”

Dr. Ernest Hilaire, Saint Lucia’s Minister for Tourism, Commerce, Investment, Creative Industries, Culture and Heritage, added,

“We are entering an exciting term as Arsenal’s Official Destination Partner, aligning with a club that has a loyal, global supporter base. As Premier League and Champions Cup champions, Arsenal begins the new season with momentum, while Saint Lucia continues to record strong visitor arrivals.  This partnership is grounded in shared values of social responsibility, resilience and sustainability, reflected in both Arsenal’s work with its supporters and community,  and our commitment to our people. We look forward to showcasing Saint Lucia’s vibrant culture, dynamic events calendar and natural beauty to Arsenal supporters worldwide.”

*quotes source: www.arsenal.com