Belgian football extends adidas partnership

The Royal Belgian Football Association (RBFA), which is the governing body of football in Belgium, has announced a long-term partnership extension with adidas, who will continue on as the Kit Partner of the Belgian national football teams until 2034. adidas, who has been a partner of the RBFA since 2015, will continue to supply kits to the Belgian national teams as part of the new partnership extension.

Peter Willems, CEO of the RBFA, commented,

“We are very proud to be able to continue our collaboration with adidas. Long-term partnerships are an essential part of our strategy. The trust placed in us by an international benchmark brand such as adidas, which remains committed to our federation for the long term, is a strong confirmation that we are on the right track together.”

Sam Handy, General Manager adidas Football, added,

“As the world celebrates the best in football, we are very proud to extend our partnership with the Royal Belgian Football Association. We were there when Belgium achieved its biggest successes, we created some iconic kits together, and above all, we have a lot of confidence in future generations Belgian Red Devils and Red Flames, and the development of football in Belgium.”