AFC Bournemouth signs new deal with MrQ

English football club AFC Bournemouth has announced a new multi-year partnership with casino brand, MrQ Casino, who will join Bournemouth as their Official UK Online Casino Partner. The three-year partnership will see MrQ Casino partner with both the Bournemouth men’s and women’s teams and will have their logo present on the sleeve of the men’s team kit and adult retail shirts. MrQ Casino takes up the role of an Official Partner of the AFC Bournemouth women’s team as well. MrQ Casino and Bournemouth will work on a host of fan activations and giveaways including giving the fans a chance to win hospitality and exclusive prizes during the club’s home games. 

Jim Frevola, President of Business Operations, AFC Bournemouth, commented, 

“We’re delighted to be celebrating the partnership with Mr Q and kicking it off with a very special activation on Bournemouth Beach. The creativity of it says a lot about how our partnership will work and it’s going to be great to see how supporters and visitors enjoy it on the seafront. I’d like to thank everyone involved and I’m looking forward to working with MrQ going forward.”

Rob Mitchell, Commercial Director at AFC Bournemouth, said,

“Much like AFC Bournemouth, MrQ is a challenger brand that has grown dramatically over the last few years. They have a strong focus on standing out in a crowded market and we can’t wait to deliver unique campaigns, based on their ‘love to hate’ messaging. This partnership will create many exciting opportunities for our fans over the next three seasons, and we’re looking forward to working closely with the MrQ team across both the men’s and women’s game.”

Adam Ryan, Chief Commercial & Marketing Officer at MrQ, added,

“Why Bournemouth? Because they’re brave. They back themselves against clubs with far deeper pockets and keep proving David beats Goliath. They’re the same instincts we’ve built MrQ on: honest risk-taking trumps safe and forgettable. And a European tour doesn’t hurt either!”