Juventus teams up with EA SPORTS for preseason friendlies

Aug 5, 2026

Italian football club Juventus have recently announced a new partnership with American video game company Electronic Arts’ brand EA SPORTS. The partnership will see EA SPORTS live stream two of Juventus’ preseason games which are against Nice and also against Juventus Next Gen. The two games take place at the Juventus Training Center and the Allianz Stadium. The games will be live streamed on EA SPORTS’ streaming platform.

The partnership will also see EA SPORTS and Juventus work together on fan engagement activities as well, Juventus will be touring across Europe and Asia-Pacific as they will play in Switzerland, Belgium, Italy, Hong Kong and Australia and will be playing seven games between July 18, 2026 and August 17, 2026. Juventus finished 6th in the Serie A 2025/26 season.

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