Bayern Munich inks LONGi partnership

German football club Bayern Munich has announced a new multi-year partnership with photovoltaic technology provider LONGi. The partnership will see the German club and LONGi work on joint activations in China, Europe, and North America and see LONGi have branding presence on the LED perimeter boards during Bayern Munich’s Audi Summer Tour in Hong Kong. The partnership between LONGi and Bayern Munich lasts till the end of the 2028 season.

Rouven Kasper, Board Member for Marketing & Sales, FC Bayern, commented,

“FC Bayern is synonymous with excellence on the pitch. Alongside LONGi, we’re united by a shared drive for excellence and a genuine commitment to building a more sustainable future. We look forward to partnering with this global industry leader to keep renewable energy firmly in the spotlight.”

Zhong Baoshen, Chairman and General Manager of LONGi, added,

“FC Bayern and LONGi come from different worlds, but we are driven by the same instinct: to continuously improve, to keep challenging ourselves, and to never see success as an endpoint. Football connects millions of people, and energy affects every single one of them.”