LA Lakers add Socios.com as partner to enhance global fan engagement
The Los Angeles Lakers have announced Socios.com as their new team sponsor, with the global blockchain provider joining on to increase the Lakers’ fan engagement.
Socios.com will work together with the Lakers to create engagement opportunities for the fans via social media-based interactions.
Beginning with the 2021/22 season, Socios.com will be the sponsor of the Los Angeles Lakers Facebook Group, which is a platform for the Lakers’ fans to come together to engage with each other and share their favourite Lakers memories and stories.
Speaking about the new partnership, Tim Harris, President of Business Operations, Lakers, commented:
“As an organization that places great importance on serving and engaging with our fans, we are excited that Socios.com has a shared perspective and will help support our initiatives to serve the Lakers fan base.”
Alexandre Dreyfus, CEO of Socios.com, added:
“The Los Angeles Lakers are one of the most prestigious brands in sport and I’m thrilled to be working with them as Socios.com rapidly expands into the U.S. market. What an awesome way to round off another great week of growth.”
As per the deal, Socios.com will work on a variety of projects across different social media channels, including becoming the sponsor of the Lakers’ Twitter Polls. Socios.com will also receive television signage and become the official sponsor of the Lakers’ 2K gaming team and the South Bay Lakers.
With the Lakers joining, Socios.com keeps growing its impressive sports portfolio, which currently includes FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia, Manchester City, Inter Milan, Arsenal, the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.
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