Manchester United Football Club (MUFC) have announced a partnership extension with mattress and pillow manufacturer MLILY.
The partnership, which started in 2016, will now see MLILY and Man United work towards enhancing and improving the range of “high quality and comfortable relaxation” products available to the players and fans alike. The two will also work on football-related activities in China to promote “cultural exchanges between the Chinese and international football communities.”
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Victoria Timpson, CEO — Alliances and Partnerships, MUFC, commented:
“Our partnership with MLILY is a fantastic example of how we work with our partners to not only engage with our global fans, but also use their expertise to enhance the services available to our first team players. Quality sleep and relaxation are such a vital part of an athletes training program and by working with our rest and recovery coaches, MLILY were able to advise and provide high quality sleep products to assist with this. We are excited to extend this further by bringing the same technologically advanced sofa products to both players and fans.“
James Ni, Founder, MLILY, added:
“Our dedicated partnership with Manchester United is something that continues to elevate the stature of our brand in China and across our global markets. Innovation has always been a key factor in our success, and we share those similarities with Manchester United, who continue to innovate as a global leader in the sports industry, both on and off the pitch.“
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