Snapdragon joins as Principal Shirt Sponsor
Premier League heavy-weights Manchester United have signed a new partnership with Qualcomm Technologies which will see them join as the Principal Shirt Partner for the United men’s and women’s team. The home kits will feature Qualcomm Technologies’ brand Snapdragon.
Snapdragon will also enjoy branding on the away and third kit as well. Snapdragon will work on various fan engagement activities throughout the partnership with Manchester United.
Jean-Claude Blanc, Chief Executive of Manchester United, commented,
“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Snapdragon as our new principal shirt partner. While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Snapdragon’s processors to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.
‘We always strive to push boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
Don McGuire, Senior Vice President and Chief Marketing Officer of Qualcomm Incorporated, added,
“We are excited to expand on our existing collaboration with Manchester United and see the Snapdragon brand featured on the Manchester United kit. With 1.1 billion passionate fans and engaged followers around the world, Manchester United is one of the most celebrated names in global sport. As the Club’s new front of shirt partner, we aim to catapult the Snapdragon brand to new heights, building not only increased awareness, but also understanding and affinity for the role that Snapdragon plays in powering amazing experiences across billions of devices.”
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