Adani Sportsline, the sports division of Adani Group, has announced its entry into franchise cricket having obtained the rights to own and manage a team in the UAE T20 League.
The UAE T20 League, which is licensed by Emirates Cricket Board, is a six-team annual event which sees a total of 34 matches played out and some of the biggest names in world cricket participate. The tournament is also a platform for young cricketers from the region to get exposure and experience by playing alongside some of the game’s finest.
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Mubashshir Usmani, General Secretary Emirates Cricket Board, commented:
“We are extremely pleased to have one of Asia’s leading corporates as our franchise team owner. This is a resounding thumbs up to the unique opportunity that the UAE T20 league offers to experienced and established business owners. We are confident that this association will be mutually beneficial for both the Adani Group and the League. UAE’s T20 League will attract some of the biggest names in world cricket while also giving a platform and international exposure to local and upcoming players.”
Khalid Al Zarooni, UAE’s T20 League Chairman, said:
“It is a proud moment for us to announce the Adani Group’s association with the UAE’s T20 League as a Franchise team owner. This acquisition fits perfectly in the group of corporates who have already acquired franchise team rights in the League. The trust shown by the Adani Group augurs well for the League and we look forward to benefiting from their business acumen and working together to make our League successful.”
Pranav Adani, Director, Adani Enterprises Limited, added:
“We are excited to be part of the UAE T20 league. The UAE is an amazing amalgamation of several cricket-loving nations. It provides an excellent platform for enhancing the visibility of cricket as the sport goes increasingly global. Our presence here is also a great base for the Adani brand that is contributing significantly to the sports ecosystem in India through leagues such as boxing and kabaddi, and nurturing sporting talent at the grassroots level through the Garv Hai initiative.”
The Adani Group joins the likes of the Knight Riders Group, GMR Sports, Reliance Industries, the Glazer family, Capri Global and the Sydney Sixers — all the organisations that have the rights to own and operate a team in the tournament.
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