Arsenal extend Visit Rwanda sponsorship

Tourism brand signs new £40m deal with Arsenal.

Arsenal‘s sleeve sponsor Visit Rwanda has extended its partnership with the Gunners, with the contract now running through 2025. It previously signed up with Arsenal back in 2018 on a three-year deal.

The new deal is reported to be £10m per year. As part of the deal, the tourism brand’s logo is present on the Gunners’ jersey sleeves while the Arsenal players, both men and women, visit Rwanda along with holding camps there to develop the game for the upcoming talents in the country. Most recently, former Arsenal defender David Luiz had gone to Rwanda back in 2019 to film extensive promotional content.

The deal comes days after Rwandan president Paul Kagame publicly criticised the North London team for their dismal show in the opening game of the Premier League season.

After Arsenal lost to Brentford 2-0, Kagame launched a tirade against the club and their owner, Stan Kroenke, on Twitter, which went as follows:

What?? It's football,it's a loss of Arsenal at/to Brentford. Brentford deserved to win and they did. The game itself aside Arsenal and the fans don't deserve to kind of get used to this….NO !!! I say this as one of the big fans of Arsenal. The change has taken to long to come!

— Paul Kagame (@PaulKagame) August 13, 2021

It's been a struggle of about decade(s) -ups&downs-more downs until this point. Can't we have a plan that really works?? One part to look at is how we deal in the market- players we buy to execute the plan. The touch&go mentality does not bring change.

— Paul Kagame (@PaulKagame) August 13, 2021

We just must NOT excuse or Accept mediocrity. A team has to be built with purpose to win win win. So that when we lose….it was not to be expected! I am sure we all know on whose shoulders the heaviest burden rests. I hope they know too or even accept it!!! End

— Paul Kagame (@PaulKagame) August 13, 2021

Although off the field a sweet deal has been struck by the Gunners, they will be looking to strike form on the pitch too after going down to newly promoted Brentford.

After already finishing eighth last season, the pressure is definitely on Mikel Arteta and his boys and it is time they delivered on the pitch.