Aston Villa Football Club (AVFC) have announced a partnership agreement with Carlsberg Marston’s Brewing Company (CMBC), which thus becomes the club’s Official Lager and Cider Partner.
As per the agreement, CMBC will gain pouring rights at Villa Park, the AVFC home ground, and work with the club to help with the installation of “new bars and facilities across the stadium as part of the wider development of offerings at Villa Park.”
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Chris Heck, President of Business Operations, Aston Villa FC, commented:
“We are thrilled to be partnering with a truly iconic brewer that is not only aligned with our vision but will also give supporters more choice than ever before from their first-class, globally recognisable line of products. They will be invaluable in the revamp of our kiosk and hospitality provisions as we look to take our fan experience to new heights.”
Speaking about the Aston Villa agreement, Carl Middleton, VP On Trade Sales, Carlsberg Marston’s Brewing Company, said:
“We are incredibly excited to partner with Aston Villa and bring our exceptional range of lager and cider to fans at Villa Park. This collaboration underscores our commitment to enhancing the matchday experience with top-quality drinks and innovative service. We look forward to being a part of the vibrant community at Villa Park and contributing to the exciting developments ahead.”
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