Aditya Chaudhuri - News Site Editor Page 376
Cybeart teams up with Mumbai Indians
Cybeart, the leading gaming chair brand across Canada, India and Middle East has partnered with Indian Premier League team Mumbai Indians, joining as the team’s official merchandising partner on a multi-year deal. Making a giant leap from esports to sports, Cybeart will cater to Mumbai Indians’ global fan base by providing them with an unprecedented level of comfort with their exclusive, next-gen chairs. Through this strategic partnership, Cybeart will also leverage maximum engagement with India’s cricketing audience to become a household name in the country’s chair industry. Krutik Patel, Founder of Cybeart, commented, "Cybeart is thrilled to partner with India’s leading cricket team of the T20 circuit. Mumbai Indians is one of the most followed sporting teams all over the world and have multiple domestic as well as continental titles to their name. While we entered the Indian market only four months ago, we have quickly made our presence felt within the industry with our high quality, comfort valuing products and this association is a testament to our growth. We aim to provide India with the highest level of ergonomic designed chairs that not only save them from serious health issues related to a bad posture but also do it in a luxurious way."
EaseMyTrip signs with Capri Global Holdings for Women's Premier League partnership
Online travel platform and marketplace EaseMyTrip have announced a multi-year deal with Women's Premier League UP Warriorz's owner, Capri Global Holding. The partnership is for a length of five-years. The inaugural season of the Women's Premier League gets underway from March 4, 2023 and the 5 team tournament will last till March 26, 2023. The UP Warriorz have Australian Alyssa Healy leading the team in the inaugural season and the team will kick off their campaign on March 5 against Gujarat Giants. Nishant Pitti, CEO & Co-Founder, EaseMyTrip, said, "At EaseMyTrip, we consistently display an innovative and maverick mindset. From being the only company in the industry to provide the benefit of no convenience fee charged to all our customers to now being a commercial partner in the pathbreaking endeavour for women’s cricket, EaseMyTrip is becoming a pillar for progress. At the heart of this association is our unwavering support for the WPL and its inaugural season. We are extremely delighted to be commercially engaged in the first edition of a tournament that will become women's cricket’s biggest brand in the coming years. We are also looking to leverage the brand visibility that has tremendous potential, as millions of fans will be glued to their television sets watching the celebration of talent that the WPL is.”
Formula One 2023: Predictions
The 2023 Formula One season is almost upon us. Before the action gets underway, here are some of my predictions for the upcoming season. Verstappen to become three-time World Champion...
Susie Wolff announced as Managing Director of F1 Academy
Susie Wolff has been announced as the Managing Director of the F1 Academy. Wolff joins ahead of the inaugural season of the all-female series, which aims to grow, develop and...
First TATA Women's Premier League 2023 advertisement unveiled
The first advertisement for the upcoming inaugural season of the 2023 Women's Premier League (WPL) has been revealed. The two-minute advertisement, titled Har Zubaan Par Naam Tera, has been made...
ESFI announces dates for NESC 2023
The Esports Federation of India (ESFI) has announced the dates for the 2023 National Esports Championships (NESC) to pick the Indian contingent for the upcoming 15th World Esports Championships (WEC)...
Lola Lovinfosse joins Campos Racing for F1 Academy
French motor-racer Lola Lovinfosse has been announced as Campos Racing's second driver for the inaugural season of the F1 Academy. Lovinfosse will join Nerea Martí and another yet-to-be-announced driver to...
IMG and Formula One announce partnership
IMG and Formula One have announced a new in-ship and in-flight rights agreement, which will see IMG broadcast F1 on its Sport 24 and Sport 24 Extra channels for the...
Alfa Romeo join forces with R-M
Swiss Formula One team Alfa Romeo have roped in premium refinish paint brand R-M, with the latter joining as the exclusive technical paint supplier of the team. Alfa Romeo will...
Tottenham Hotspur announce long-term Formula One partnership
Formula One has signed a new 15-year partnership with Premier League club Tottenham Hotspur. The partnership aims to identify and develop upcoming motor sport talents. The partnership will see the...