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Canadian Tennis Star Bianca named Cadillac's Brand Ambassador.

20-Year-old Canadian tennis star, Bianca Andreescu, has expanded her endorsement portfolio by joining forces with Cadillac. Cadillac Motor Car Division is a luxury automotive design and manufacturing division of the...

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Bookmakers See Djokovic and Nadal’s Slam Dominance Remaining – For Now

It feels like the same question has been asked in men’s tennis again and again over the last decade: Can anyone break the dominance of the Big 3? And, despite...

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LeBron James and RedBird to buy stakes in the Boston Red Sox

The Boston Red Sox have added LeBron James to their ownership group. According to the Boston Globe, the NBA sensation joined Fenway Sports Group as a partner this week. James'...

MANCHESTER UNITED ANNOUNCE NEW TITLE SPONSOR

THE ANNOUNCEMENT Manchester United have announced that they have signed global tech company TeamViewer as their new principal shirt partner in a five-year deal. Starting from the 2021-22 season, TeamViewer’s...

F1 technology terms explained: flow-vis paint 

Formula 1 has been a leader in pushing technological boundaries and experimenting with advanced new technologies. Every year, each team comes up with new parts, techniques, or modifications which take...

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ComeOn ropes in Nicklas Bendtner as the brand ambassador

Nicklas Bendtner, the greatest Danish football hero of all time, has been appointed as the new ambassador for ComeOn Company, an online sportsbook, and casino. After securing a five-year gaming...

IPL Teams Looking to Capitalize on Digital Sponsorship Deals with 20 - 40% Increase in Revenue 

With the Indian Premier League (IPL) 2021 set to start next month, team franchises are signing last-minute sponsorship deals with brands. Brand partnerships are expected to pick up this season,...

Ajinkya Rahane named as the brand ambassador for NeoGrowth

NeoGrowth Credit Private limited, a leader in Indian SME lending, announced yesterday that Ajinkya Rahane, the Indian Cricket Test Team's Vice-Captain, has joined the company as a brand ambassador. The...

Everything you need to know about the 2021 pre-season testing 

Ahead of the Bahrain Grand Prix, Formula One officially kicks off from the pre-season testing, which concluded from the 12th to the 14th of March. The curtailed three-day event was...

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CR7 AND JUVENTUS – A LOOK AT THEIR MARRIAGE SO FAR AND THE ROAD AHEAD

Cristiano Ronaldo was bought by the Bianconeri in 2018 as a statement of intent. Believed to be the final piece in their jigsaw, the Portuguese superstar was tipped for (almost inevitable) Champions...

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