Staff - News Site Editor Page 59
Royal Challengers Bangalore rope in Sania Mirza to mentor Women's Premier League team
The Royal Challengers Bangalore (RCB) have roped in Indian tennis legend and six-time Grand Slam winner Sania Mirza as a mentor for their Women's Premier League (WPL) team. Mirza's global...
Nerea Martí joins Campos Racing for F1 Academy
Spanish motor racing team Campos Racing, who compete in Formula 3, the GP2 series, the GP3 series and Auto GP among others, have announced young Spanish driver Nerea Martí as...
Kerala Blasters rope in Sanju Samson as brand ambassador
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
Shikhar Dhawan revealed as MyTeam11 brand ambassador
Indian cricketer Shikhar Dhawan has been announced as a brand ambassador for fantasy sports platform MyTeam11. One of the biggest fantasy sports platforms in the country, MyTeam11 holds the second...
ICC inks Polycab partnership
The International Cricket Council (ICC) have announced electrical goods firm Polycab as an Official Partner of all global events until the end of 2023. The agreement will see Polycab sponsor all the major men's and women's ICC events in 2023 which will include the ICC Women's T20 World Cup in South Africa, the ICC World Test Championship Final in the United Kingdom, and the ICC Men’s Cricket World Cup 2023 scheduled in India. Polycab aims to reach out to wider audiences through the partnership and deepen their engagement with their existing customers. Nilesh Malani, President & Chief Marketing Officer, Polycab, commented, "It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council. The game is a passion for millions of fans worldwide, and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are delighted to partner with ICC to support cricket and together we will create a memorable experience for our patrons.”
ESL expands viewership with YouTube and Twitch
Leading competitive games and esports firm ESL FACEIT Group (EFG) has announced that it will be expanding the viewing experiences for its fans around the world by making its content...
The Growing Popularity of American Football and the Superbowl Beyond US Borders
American football is one of the most popular sports in the United States, and the Super Bowl is its biggest annual event. But what many people don't realize is that...
FC Goa sister concern Forca Goa Foundation launches “Fields of Dreams” project in association with Delta Corp Ltd
With the aim to kick-start India’s biggest grassroots-level football revolution, the Forca Goa Foundation (FGF), a sister concern of Indian Super League club FC Goa, has launched the “Fields of...
EatSure teams up with Greenko Hyderabad E-Prix
The Greenko Hyderabad E-Prix has roped in Mumbai-based food delivery app EatSure as its Preferred Food Partner. The Greenko Hyderabad E-Prix, which will be held on February 11, 2023, at...
Aditi Ashok's Brand Endorsements
After her valiant attempt at the Tokyo Olympics, Aditi Ashok—an Arjuna awardee—is no longer a name unfamiliar in the golfing world. The Indian audience remained glued to their TV screens...