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KhiladiAdda announces <em>Free Fire MAX</em> gaming tournament worth up to ?50,000
KhiladiAdda, one of India’s largest micro esports tournament and online gaming platforms, has recently announced the fifth edition of its flagship tournament on gaming app. The league brings Free Fire...
Rodin Carlin signs Abbi Pulling for F1 Academy
British racing driver Abbi Pulling has been announced as the second driver by Rodin Carlin for the upcoming inaugural season of the F1 Academy series. Pulling will be partnering with...
Ferrari net Bang & Olufsen partnership
Danish audio technology brand Bang & Olufsen has joined as an Official Partner of the Italian Formula One team Scuderia Ferrari. The partnership will see Bang & Olufsen work with...
Royal Challengers Bangalore rope in Sania Mirza to mentor Women's Premier League team
The Royal Challengers Bangalore (RCB) have roped in Indian tennis legend and six-time Grand Slam winner Sania Mirza as a mentor for their Women's Premier League (WPL) team. Mirza's global...
Nerea Martí joins Campos Racing for F1 Academy
Spanish motor racing team Campos Racing, who compete in Formula 3, the GP2 series, the GP3 series and Auto GP among others, have announced young Spanish driver Nerea Martí as...
Kerala Blasters rope in Sanju Samson as brand ambassador
Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson. Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit...
Shikhar Dhawan revealed as MyTeam11 brand ambassador
Indian cricketer Shikhar Dhawan has been announced as a brand ambassador for fantasy sports platform MyTeam11. One of the biggest fantasy sports platforms in the country, MyTeam11 holds the second...
What next for the Denver Broncos after a disastrous 2023 season?
Ending the 2023 season at the bottom of the AFC West table was not what anyone at the Denver Broncos had imagined would happen when the campaign started. This would...
ICC inks Polycab partnership
The International Cricket Council (ICC) have announced electrical goods firm Polycab as an Official Partner of all global events until the end of 2023. The agreement will see Polycab sponsor all the major men's and women's ICC events in 2023 which will include the ICC Women's T20 World Cup in South Africa, the ICC World Test Championship Final in the United Kingdom, and the ICC Men’s Cricket World Cup 2023 scheduled in India. Polycab aims to reach out to wider audiences through the partnership and deepen their engagement with their existing customers. Nilesh Malani, President & Chief Marketing Officer, Polycab, commented, "It is a matter of great pride for Polycab, a reputed home-grown brand with presence in 60+ countries, to partner with the International Cricket Council. The game is a passion for millions of fans worldwide, and being driven by the same philosophy, we at Polycab understand the importance of connecting with our customers through their passion. We are delighted to partner with ICC to support cricket and together we will create a memorable experience for our patrons.”
ESL expands viewership with YouTube and Twitch
Leading competitive games and esports firm ESL FACEIT Group (EFG) has announced that it will be expanding the viewing experiences for its fans around the world by making its content...