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Atlético Madrid team up with LG
Atlético Madrid have signed a partnership agreement with LG Electronics to develop and install new LED tech at the Civitas Metropolitano.
Argentine Football Association (AFA) inks deal with IMG
The Argentine Football Association (AFA) has signed a partnership agreement with IMG, which will take up the role of the AFA's Exclusive Sponsorship Agency in the Asia Pacific (APAC) region for the next two years.
Antonio Rüdiger: Brand Endorsements
This article contains information about the brand endorsement deals of German professional footballer Antonio Rüdiger.
Audi announces deal with bp
Audi has announced British oil and gas giant bp as the first Official Partner for its imminent F1 entry, which is set to happen in 2026.
Atletico de Madrid join forces with Kraken
Atlético Madrid have roped in global cryptocurrency exchange Kraken as their Official Crypto and Web3 Partner.
Southampton FC partner with Rollbit
Southampton Football Club have roped in online gaming and entertainment brand Rollbit as their Official Front of the Shirt Partner.
Gareth Southgate decides to quit England manager job
Gareth Southgate has resigned from his post as manager of the England men's national football team following the UEFA Euro 2024 final.
Chelsea FC rope in Ascott as new partner
Chelsea FC have signed a global partnership agreement with The Ascott Limited, roping it in as their Official Global Hotels Partner.
Mohammed Kudus joins forces with Skechers
West Ham United FC star and Ghana international Mohammed Kudus has been roped in by Skechers as its latest brand ambassador.
AC Milan team up with Boomerang
AC Milan have announced a partnership agreement with Boomerang, roping it in as their Official Regional Betting Partner in Europe.