Sunderland AFC ink Hummel deal
Sunderland AFC have announced a multi-year partnership agreement with Danish sportswear brand Hummel, which will become the Official Technical Kit Partner of the club from July 2024 onwards. The multi-year...
Surrey County Cricket Club announce Ambassador Cruise Line partnership
Ambassador Cruise Line, which offer premium-value no-fly cruises to the UK market, has signed a multi-year partnership agreement with Surrey County Cricket Club. The partnership sees Ambassador Cruise Line become...
Skechers teams up with Ishan Kishan
Performance and footwear brand Skechers has roped in Indian professional cricketer Ishan Kishan as its latest brand ambassador. The deal will see Kishan star in various marketing and advertising campaigns...
Formula One 2025 calendar out
Formula One (F1), along with the FIA (Fédération Internationale de l'Automobile), has revealed the 2025 FIA Formula One World Championship calendar. The 2025 F1 season will celebrate the 75th anniversary...
NBA nets deal with Kendall-Jackson Winery
The National Basketball Association (NBA) and Kendall-Jackson Winery have announced a multi-year partnership agreement, which designates the latter as the Official Wine of the NBA and USA Basketball, as well...
Mumbai Indians sign deal with Parksons Cartamundi
The Mumbai Indians (MI) have announced a partnership agreement with Parksons Cartamundi, a playing cards brand. The partnership will see Parksons Cartamundi work with the MI to launch a brand...
Kia Oval inks new deal with Tata Consumer Products
The Kia Oval, home ground of Surrey County Cricket Club, has signed a two-year partnership agreement with Tata Consumer Products, the food and beverages arm of Indian conglomerate Tata. The...
Major League Cricket extends Royal partnership
Major League Cricket (MLC) has extended its partnership agreement with Basmati and Sona Masoori Rice brand Royal. The extended agreement will see Royal continue on as an MLC Signature Partner...
Formula One renews Topps deal
Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps. Topps will, therefore, continue on as the Official Licensee of F1 trading...
LSG inks new deal with Dangal TV
Indian Premier League (IPL) team Lucknow Super Giants (LSG) have announced a new partnership with Dangal TV who will join as the KL Rahul-led team's Official Entertainment Partner. The deal...