Bank of Baroda, a public-sector Indian financial services provider, has roped in cricket legend Sachin Tendulkar as its Global Brand Ambassador.
With the announcement, Bank of Baroda is set to launch its first campaign featuring Tendulkar called “Play TheMasterstroke”. The campaign will encourage people to play a “masterstroke” and score big to realise their financial aspirations by choosing the Vadodara-based bank.
Also read: Sachin Tendulkar’s brand endorsements
Commenting on the association, Debadatta Chand, Managing Director & CEO, Bank of Baroda, said:
“It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanised a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. Sachin represents the epitome of Leadership, Excellence, Trust, Consistency and a Legacy that transcends generations – values that form the bedrock of Bank of Baroda’s century-long journey. We are excited to partner with Sachin and bring this association to life.”
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