Advertising

Barilla ropes in Roger Federer as its Brand Ambassador

Staff Staff

To be very honest, until yesterday, I didn’t know about Barilla. It was only after I saw a commercial of the brand featuring Roger Federer that I decided to Google the product.

Barilla was first started as a small bakery in Italy in 1877. Today it is the world’s leading pasta maker and produces over 120 varieties of Pasta.  No wonder it has now chosen Roger Federer – the best tennis player of all time as its brand ambassador.

In an official statement, Vice Chairman Luca Barilla said, “Roger is an extraordinary person and athlete who, during his long career, has demonstrated principles and a conduct that has enabled him to conquer the hearts of millions of people in the world. We are confident that his values and global star power, coupled with our history and our way of doing business, will be of great help in bringing Barilla even further into its mission.”

The TVC which stars Roger Federer and Chef Davide Oldani went public on 28th December 2017. It shows the duo cooking a perfect pasta meal together. Roger shared the ad film on his Facebook page and the video already touched the ten million mark on Youtube.

I am sure that Roger’s popularity will benefit Barilla like never before. His fan following across the globe will ensure that Barilla becomes a household name in the near future.

Watch the TVC here

https://youtu.be/lEpkQVLgxEs

Share this article
Staff

Staff

Follow the author’s social media

Leave a Reply

The value is incorrect

The value is incorrect

The value is incorrect

Something went wrong. Please, try again later

Your comment has been sent!

Latest from

Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign

Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign

Advertising
Aditya Chaudhuri Aditya Chaudhuri

Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.

Unacademy has launched a new film called 'Focus: First Law of Learning'

Unacademy wraps up IPL 15 with film called 'Focus: First Law of Learning'

Advertising
Aditya Chaudhuri Aditya Chaudhuri

EdTech platform Unacademy has launched a new film called Focus: First Law of Learning, based on the fifteenth season of the Indian Premier League. The film talks about the importance...

Facebook's Diwali Ad Film Simplicity at its Best

Advertising
Staff Staff

This Diwali season, Facebook has created a powerful ad film with the support of Taproot Dentsu and Chrome Pictures that is gathering love from all across the country. The eight-minute...