Indian professional cricketer Smriti Mandhana and sports marketing company Baseline Ventures have signed a multi-year extension agreement.
In accordance with this agreement, the company will continue to solely represent Mandhana. The 26-year-old started working with Baseline Ventures in 2017.
Mandhana will also take part in the recently-launched Baseline Foundation’s initiatives, hoping to assist aspiring young athletes from different sports.
Speaking about the renewal, Mandhana stated:
“I am extremely delighted to extend my association with Baseline Ventures. Over the years, Baseline has played a pivotal role in expanding my brand presence and securing valuable endorsements. Their commitment and professionalism have been unparalleled, and I am confident that together we will achieve even greater heights.”
Tuhin Mishra, Managing Director of Baseline Ventures, said:
“Smriti has been exceptional both on and off the field. Her remarkable talent, dedication, and influential presence have attracted numerous top brands. The brands have all signed long-term deals & most of them have even renewed with her which is testament to how much value she brings to the brands and how well she has nurtured each partnership. We are proud to have Smriti as part of our family and look forward to further strengthening her brand and creating more impactful opportunities together.”
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