Aditya ChaudhuriThe Bangladesh Cricket Board (BCB) has announced a multi-year partnership agreement with global non-alcoholic beverage giant Coca-Cola.
The partnership, having officially come into effect on March 1, 2024, and set to run until July 31, 2028, entails Coca-Cola acting as the Official Kit Sponsor of the Bangladesh women’s national cricket team.
Coca-Cola will also serve as the Official Beverage Partner of the Bangladesh men’s. women’s, and U19 national teams until February 2026, offering its products to the players, staff, and fans at all games and events pertaining to the teams.
Nizam Uddin Chowdhury, CEO, BCB, said:
“We are proud to have Coca-Cola as our kit sponsor and official beverage partner. This partnership aligns perfectly with our vision to elevate women’s cricket and nurture talent at all levels.”
Ju-un Nahar, Managing Director, Coca-Cola Bangladesh, added:
“Sports holds immense power to unite people, and this partnership with the Bangladesh Cricket Board provides us with a unique opportunity to blend our brand affinity with the fervour for Cricket. With the sponsorship of the national women’s cricket team and providing support to all levels of cricket, we aim to promote inclusivity and encourage more women to pursue their passion for cricket and sport in Bangladesh.“
