Bengaluru FC signs new deal with Century Real Estate

Indian Super League (ISL) club Bengaluru FC has signed a new partnership agreement with real estate company, Century Real Estate, who will join the club as their Principal Sponsor and also Exclusive Back-of-Jersey Partner for the ISL 2025/26 season. The deal will see the Century Real Estate logo present on the back of the Bengaluru FC’s playing kits and also enjoy branding visibility at Bengaluru FC’s home stadium along with setting up fan engagement zones and running integrated digital campaigns. The club and Century Real Estate will also work on match-day programs, digital content and more through the course of the partnership. 

Karan Yadav, Chief Commercial Officer, JSW Sports, commented,

“Bengaluru FC represents the energy, resilience, and pride of this city. As a club, we have grown alongside Bengaluru and remain deeply invested in its future. Partnerships like these allow us to connect meaningfully with the community and with fans across generations. We see every association as a long-term commitment that goes beyond visibility – it is about celebrating Bengaluru and strengthening a platform that inspires the city’s youth.”

Ravindra Pai, Managing Director, Century Real Estate, said,

“At Century Real Estate, Bengaluru has always been at the heart of what we do, and this partnership with Bengaluru FC is a reflection of that shared connection to the city. BFC represents the passion, ambition, and community spirit that Bengaluru stands for. Our association goes beyond brand presence on the jersey and is about supporting a club that continues to inspire the city and its people. We are proud to come on board as a principal sponsor and exclusive back of the jersey partner for the ISL season, and we look forward to building a meaningful journey together.”