Aditya ChaudhuriASICS has released its latest global brand campaign, titled “Move Your Mind with ASICS”, which stars Indian professional tennis veteran Rohan Bopanna.
The campaign highlights and celebrates the “transformative power of movement as a gateway to holistic well-being,” showcasing people from all walks of life experiencing uplifting effects of movement by joining ASICS in their journey towards physical and mental wellness.
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Rohan Bopanna commented:
“For me, movement has always been key to unlocking my true potential. Having the opportunity to partner with a brand like ASICS which shares this philosophy, is incredibly exciting. Their dedication to providing athletes with the right equipment has been instrumental in my journey, both on and off the court. Together, we strive to inspire others to recognise their potential and embrace movement as a pathway to self-discovery.”
Rajat Khurana, MD, ASICS India and South Asia, added:
“For many years now, ASICS has been on a mission to influence as many athletes as possible to experience the uplifting impact of movement on the mind as a way of achieving their physical goals. Through this campaign featuring ASICS Brand Athlete Rohan Bopanna, we aim to embolden sportsmen to embrace choices that expand their horizons, and encourage personal movement in order to achieve their ultimate goals.”
