Big Bash League (BBL) franchise Brisbane Heat and Queensland Cricket have extended their partnership with the Department of Transport and Main Roads (TMR) until 2025, pledging to continue promoting the importance of following road safety rules.
The partnership, which first started in 2016, will complete a decade by the time it’s now set to conclude. TMR messaging will be present at BBL home games of the Heat, and there will be further branding activations during the Regional Tour and T20 secondary schools competition.
The partnership extension also launched the Road Safety Cup, which will be played between the Brisbane Heat and the Sydney Thunder.
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Terry Svenson, Chief Executive Officer, Queensland Cricket, said:
“Using the profile of the Brisbane Heat in the BBL and WBBL to help keep our fans safe on our roads is a very worthwhile endeavour.We’re grateful to our colleagues at the Sydney Thunder for joining with us for such an important campaign and look forward to making the inaugural Road Safety Cup matches ones to remember on and off the field.
“The partnership between Queensland Cricket and TMR provides us with multiple opportunities to interact with cricket fans and stakeholders and remind them that road safety starts with all of us. Our staff cover the entire State and we aspire to be a safe driving organisation.
“Queensland Cricket is a not-for-profit organisation, so our partnerships with government ensure that their sponsorship commitments are ploughed back into the community through our reinvestment in cricket at the grassroots level. We look forward to continuing this long-standing partnership with TMR for many years to come and committing to assist with drive awareness of road safety through our players and staging of successful events.“
Mark Bailey, Queensland Transport and Main Roads Minister, said:
“I’m delighted to continue our work with Queensland Cricket to promote the importance of road safety across Queensland. The lives lost on our roads is devastating and often avoidable, so I am dedicated to supporting initiatives that help to bring road safety sharply into focus.
“The addition of the Road Safety Cup to our partnership is a great example of this, utilising the popularity of the BBL and WBBL to promote road safety and help work towards our long term vision of zero lives lost on our roads. We have a chance to build on the fantastic work that we have already established with Queensland Cricket over many years, and I applaud their efforts to help us reach Queenslanders to promote road safety in innovative ways.
“Cricket is such a big part of summer in Queensland, and it’s a great opportunity to remind every Queenslander that they can make our roads safer every time they use them. I look forward to seeing the Brisbane Heat bring home the inaugural Road Safety Cup.“
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