Carlos Alcaraz: Brand Endorsements
This article contains information regarding Spanish professional tennis player Carlos Alcaraz’s brand endorsement deals.
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Nike
Nike is an American multinational corporation that manufactures, designs, markets and distributes sportswear and footwear across the world.
Having previously been sponsored by Italian shoe manufacturer Lotto during his amateur days, Alcaraz signed his first professional contract with Nike in January 2020. On the court, he is always seen wearing the Nike Air Zoom Vapor Pros.
Babolat
Founded in 1875 in Lyon, France, Babolat is a racquet manufacturer. Alcaraz has a racquet sponsorship contract in place with Babolat. He uses the Babolat Pure Aero VS racquet with Babolat AeroPro Drive strings in the mains and Babolat RPM Blast in the crosses.
Also read: Carlos Alcaraz and Babolat extend partnership
Rolex
Rolex is a Swiss luxury watchmaker based in Geneva. In January 2022, Rolex and Alcaraz announced the signing of a multi-year partnership deal, the exact financial figures of which remain undisclosed.
BMW
BMW is a German automobile and motorcycle manufacturing company. In July 2022, Alcaraz announced via his social media accounts that he’d partnered with BMW as a brand ambassador on a multi-year deal.
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ElPozo
ElPozo is a Spanish food company. A subsidiary of Grupo Fuertes, ElPozo signed a three-year collaboration deal with Alcaraz in June 2022 with the option for a three-year extension.
Calvin Klein
Calvin Klein is an American apparel company founded by fashion designer Calvin Klein and Barry Schwartz in New York in 1968.
In January 2023, the US-based fashion company roped in Alcaraz as the face of its “Calvins or Nothing” global campaign. As per reports, the two parties signed a multi-year deal for an undisclosed fee.
ISDIN
ISDIN is a Spanish pharmaceutical company and a leader in the Spanish dermatology market. In September 2022, it announced the signing of Alcaraz as a brand ambassador.
Louis Vuitton
Founded in 1854, Louis Vuitton is a French international fashion house. As one of the most recognised luxury brands in the world, the Paris-based brand sells its products through standalone boutiques, lease departments in high-end departmental stores, and the e-commerce section of its website.
Alcaraz’s push into the field of fashion saw him sign a multi-year deal with Louis Vuitton as a brand ambassador in July 2023. As per the deal, he works with the brand and represents it in marketing campaigns and events through “collaborative adventures”.
Banco Itaú
Banco Itaú Unibanco SA is a Brazilian financial services company headquartered in São Paulo, Brazil. Itaú Unibanco was formed through the merger of Banco Itaú and Unibanco in 2008. It is the largest banking institution in Brazil as well as in Latin America.
In March 2024, Itaú Unibanco announced signing a partnership agreement with Alcaraz.
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Danone
As a Danone global ambassador, Alcaraz is to be featured across its brands and categories through international campaigns, with his efforts concentrating on two of the company’s key areas: protein-rich dairy products and healthy hydration.
In addition, Danone also support the Carlos Alcaraz Foundation.
YoPRO
YoPRO, Danone‘s premier high-protein dairy brand, announced a multi-year deal with Alcaraz in July 2025, bringing him on board as a global brand ambassador and the “Chief Progress Officer” for the initial year of the collaboration.
Evian
In June 2025, Alcaraz was named the Global Brand Ambassador for Evian, a premium natural spring water brand sourced from the French Alps. He joined Evian’s storied roster of tennis ambassadors, which includes Frances Tiafoe, Emma Raducanu, and Arthur Fils.
As a long-time supporter of tennis, Evian has been the Official Water Partner of Wimbledon since 2008 and a partner of the US Open for 39 years.
Topps
Topps is a New York-based American company that manufactures trading cards and other collectibles. In 2024, it released “Topps Royalty” cards featuring Carlos Alcaraz.
Crown Hotels
Carlos Alcaraz has in place a sponsorship deal with Crown Hotels, specifically Crown Towers Melbourne. In January 2025, Carlos shared a post on his social media handles highlighting his partnership with the integrated resort — one of the three integrated resorts owned by the Australian gaming and entertainment group, Crown Resorts Limited.
