Formula E teams up with Hackett London
British clothing brand Hackett London has announced a new partnership with Formula E, joining as the Official Apparel Provider for the Formula E World Championship S10. Hackett Sport, which was...
F1 News Page 14
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General Motors registers as power-unit supplier for F1 2028 season
American car giants General Motors have officially registered as a Formula One power-unit supplier starting from the F1 2028 season. GM stated that they plan to supply Andretti Cadillac as...
Aston Martin F1 announce ServiceNow deal
Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider. ...
FIA ropes in Pirelli for GT World Cup
The Fédération Internationale de l'Automobile (FIA) has revealed that Pirelli will become the Official Tire Partner and Official Tire Supplier of the Grand Touring (GT) World Cup on a three-year...
AlphaTauri bring GUNDAM to Las Vegas
Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las...
Las Vegas Grand Prix 2023: Race Predictions
After a thrilling weekend in Brazil, Formula One heads to unknown territory as we gear up for the inaugural Las Vegas Grand Prix. While Vegas brings with it a lot...
Formula One announces São Paulo Grand Prix extension
Formula One (F1) has announced a five-year extension of the São Paulo Grand Prix, which will thus remain on the calendar until 2030. The Interlagos circuit has been on the...
A$AP Rocky becomes Creative Director for PUMA x F1 collaboration
Grammy-nominated music artist A$AP Rocky is all set to become the Creative Director at PUMA for the company's partnership with Formula One. Earlier this year, PUMA teamed up with F1,...
F1 Academy 2024 calendar out
F1 Academy has released the calendar for 2024 which will see seven races in the calendar. After its debut season in 2023, the second season of the all-women's racing series...
Lewis Hamilton unveils non-alcoholic blue agave spirit "Almave"
If one has been following Lewis Hamilton on social media for the last few days, it is hard to miss his posts about "Almave". But what is Almave? Here we...
Williams Racing announce THG deal
British Formula One team Williams Racing have announced a new partnership with technology firm THG, which thus joins as their Official Partner across Nutrition, Technology & Ecommerce and Sustainability. As...
Alpine F1 sign Kush Maini
BWT Alpine F1 Team have roped in Indian racer Kush Maini to their Academy Programme. The Formula 2 racer for Campos Racing will, therefore, join the likes of Jack Doohan...
Formula One renews partnership with RTBF
Formula One has announced a multi-year renewal of its partnership with French-language broadcaster RTBF (short for Radio-télévision belge de la Communauté française), which will therefore continue to broadcast F1 in...
Alpine F1 get star investors
French Formula One team Alpine, along with Otro Capital, have had some of the biggest names from the sporting world join their €200m fund as new strategic investors. These stars...
Formula One announces American Express partnership
Formula One has announced a deal with American Express, which will join as its Official Payments Partner in the Americas ahead of the maiden Las Vegas Grand Prix set to...
United States Grand Prix 2023: Race predictions
With both the Constructors' and Drivers' Championships secured by Red Bull, racing heads to Austin for the 2023 United States Grand Prix, with all eyes on Red Bull to see...
Aston Martin F1 partner with Pedal Mafia
The Aston Martin Formula One team have announced a new partnership with sports apparel brand Pedal Mafia, which thus becomes the team's Official Cycling Apparel Partner. The agreement will see...
Williams Racing and PUMA join forces
British Formula One team Williams Racing have announced a new multi-year partnership with sportswear brand PUMA, which thus becomes an Official Partner of the team starting with the 2024 Formula...
Formula One extends Belgian Grand Prix deal
Formula One has announced an extension of the Belgian Grand Prix, which will thus remain on the calendar until 2025 after the signing of a one-year extension agreement. The Belgian...
F1 Academy teams up with Champions of the Future
F1 Academy has announced a new partnership with international karting series Champions of the Future (COTF). The agreement will see the launch of a new junior series called the "Champions...
Stake F1 Team Sponsors
Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951). The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years. Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen. Here are the F1 team’s sponsors going into the 2022 season.
Formula One renews Pirelli deal
Formula One has announced a partnership extension with Italian tyremaker Pirelli, which will thus continue on as the Global Tyre Partner of the series until 2027, with the option to...
Alfa Romeo F1 announce Fix Network partnership
Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network. The partnership will see Fix Network use Alfa Romeo's platform to open up to...
Max Verstappen: Brand endorsements
Being the youngest ever driver to compete in Formula One, Max Verstappen was destined for greatness. After making his debut with Scuderia Toro Rosso in 2015, his sheer pace and talent were quickly noticed, and Red Bull wasted no time in promoting him to their senior team in 2016. Verstappen paid back the faith put in him by Red Bull right off the bat as he won the Spanish Grand Prix in 2016 on debut, becoming the youngest-ever driver to win a Formula One race. Since then, Verstappen has become Red Bull Racing's talisman, and after showing promise in previous seasons, Verstappen won his first Drivers’ Title in 2021, which he then successfully defended in 2022. Regarded as one of the finest on the current grid, Verstappen is slowly becoming a household name and also enjoys the backing of several sponsors. Here is a list of the sponsors currently backing Max Verstappen through his racing career.
Qatar Grand Prix 2023: Verstappen secures third World Title after Sprint
Max Verstappen secured his third consecutive World Title after finishing second in the Sprint at the 2023 Qatar Grand Prix. As his teammate and championship rival, Sergio Pérez, crashed out,...
Aston Martin F1 extend Cognizant deal
British Formula One team Aston Martin have renewed their partnership with US-based multinational business technology firm Cognizant. The partnership extension sees Cognizant become the team's Global Technology Services Partner. Cognizant...
Here's how Max Verstappen can clinch his third World Title during the Qatar Sprint
The 2023 F1 season still has quite a few races left. Even with six races to go, though, Red Bull's talisman Max Verstappen is on the cusp of making history. ...
Formula One inks deal with Viaplay Group for Netherlands
Formula One has announced a new strategic partnership with Viaplay Group, which will see Viaplay's audience gain full access to F1 TV Pro, which will now be a part of...
Qatar Grand Prix 2023: Race Predictions
F1 racing is back this week, and so is the Sprint event. With the 2023 Qatar Grand Prix almost upon us, there are plenty of things to look forward to,...
McLaren sign new F1 Reserve Driver
British Formula One team McLaren Racing have announced the winner of the 24 Hours of Le Mans' 2022 edition, Ry? Hirakawa, as their Reserve Driver. Hirakawa will be joining the...
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