Léna Bühler announced as first-ever F1 Academy driver
Swiss motor-race driver Léna Bühler has been announced as the first-ever driver of the upcoming F1 Academy. Bühler will drive for ART Grand Prix in the F1 Academy's inaugural season....
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AlphaTauri ink new partnership with PKN ORLEN
Italian Formula One team Scuderia AlphaTauri have announced a new multi-year partnership with global oil and gas company PKN ORLEN. The multi-year deal will see PKN ORLEN join the team as a Principal Partner. The partnership will see PKN ORLEN have their branding present on a host of team assets as well as the AlphaTauri race car, on the rear wing and even on the driver apparel. Prior to joining AlphaTauri as a Principal Partner, PKN ORLEN were the Title Partners for Swiss team Alfa Romeo. Daniel Obajtek, CEO of PKN ORLEN, commented, "ORLEN Group is Central Europe’s most significant multi-utility concern, serving more than 100 million customers. Global brand recognition is essential to achieve our strategic goals. Nearly half of the Group’s revenues come from sales abroad. That is why we consistently focus on sport sponsorship, a cornerstone of our presence in the most prestigious racing series. With Formula 1’s exposure, we reach hundreds of millions of fans worldwide and have built a consistent marketing strategy in Poland and abroad for years. We will continue to leverage the vast potential of the sport with our new cooperation with Scuderia AlphaTauri.”
Mick Schumacher joins McLaren as Reserve Driver
German motor-racer Mick Schumacher has been announced as a Reserve Driver for British Formula One team McLaren. Schumacher will join McLaren's reserve driver pool. The decision comes following an agreement...
Hyderabad E-Prix partners with Emaar
The Greenko Hyderabad E-Prix has announced Emirati multi-national real estate development firm Emaar Properties as one of its Official Race Partners. Emaar will become the third partner of the Hyderabad...
Hyderabad E-Prix gets two new partners
Indian telecommunications firm Reliance Jio and Red FM Telugu have been roped in as two of the latest partners of the upcoming Greenko Hyderabad E-Prix. Reliance Jio will be joining as an Official Race Partner while Red FM Telugu will serve as the Exclusive Radio Partner of the Hyderabad E-Prix. The Hyderabad E-Prix will be the first-ever Formula E race to be held in India and will be held at the Hyderabad Street Circuit in the Indian city of Hyderabad, Telangana. The race will be held on February 11, 2023 and will have energy transition and decarbonization brand Greenko serving as the Title Sponsor of the race. The race has been renamed as the Greenko Hyderabad E-Prix. The 2023 Formula E season got underway on January 14 with the Mexican E-Prix which Avalanche Andretti's Jake Dennis won. The second and third rounds were held in Saudi Arabia, at the Diriyah E-Prix which TAG Heuer Porsche's Pascal Wehrlein won both races. The Hyderabad race will be the fourth round of the 16-race season.
Formula E gets new title sponsor for Hyderabad E-Prix
Formula E, in collaboration with Ace Nxt Gen, the promoter of the inaugural Hyderabad E-Prix, has roped in leading energy transition and decarbonisation brand Greenko as the Title Sponsor of...
Sauber announces Audi as minority stakeholder
The Sauber Group has released a statement, revealing that German automotive manufacturer Audi has acquired a minority stake in the Swiss motorsport engineering company. With this agreement, Audi has taken...
Alfa Romeo inks new deal with KICK
Swiss Formula One team Alfa Romeo F1 Team Stake have announced a new partnership with community-driven live-streaming platform KICK. The partnership will put the KICK branding on the Alfa Romeo...
CORE announces Formula E partnership
Saudi Arabian lifestyle brand CORE has been announced as the Title Sponsor of the 2023 Diriyah E-Prix following an agreement with Formula E and CBX, the official promoter of the...
Alfa Romeo announce new partnership with Stake
Swiss Formula One team Alfa Romeo have announced a new multi-year partnership with entertainment and lifestyle brand Stake. The new partnership will see Stake join as the Title Partner of...
