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Marks & Spencer marks a joint partnership with football associations of the home nations

Marks & Spencer confirms joint partnership with all UK football associations

British retail company Marks & Spencer has announced a joint partnership with the football associations of all the UK nations: the Football Association (FA) (England), the Scottish Football Association (SFA),...

AC Millan signs Betsson as its regional partner in Latin America

AC Millan sign Betsson as Regional Partner in Latin America

Newly-crowned Serie A TIM champions AC Milan have signed a regional partnership deal with online wagering and casino provider Betsson, covering Latin America.  As per the deal, Betsson will receive...

Caterpillar partner with Major League Soccer in a major sponsorship deal

Caterpillar partners with Major League Soccer in major sponsorship deal

Major League Soccer (MLS) has signed a new multi-year major sponsorship deal with American construction equipment manufacturer Caterpillar. The partnership will help Caterpillar reach the young audience as well as...

Crypto exchange company Phemex welcomes Kevin De Bruyne as its brand ambassador

Phemex welcomes Kevin De Bruyne as brand ambassador

Belgian footballer Kevin De Bruyne has joined global crypto exchange Phemex as a brand ambassador. Phemex has partnered with De Bruyne to raise household knowledge of the crypto exchange world...

Staff Staff
Crystal Palace FC name Cinch as main shirt sponsor in a multi-year deal

Crystal Palace name cinch as main shirt sponsor in multi-year deal

Crystal Palace have announced cinch as the official front-of-shirt sponsor of their men’s and women’s teams starting with the 2022-23 season. The multi-year deal also makes the online car marketplace...

BetWarrior’s biggest sponsorship deal with Argentine Football Association

BetWarrior signs biggest sponsorship deal with Argentine Football Association

BetWarrior has announced its most extensive sponsorship deal yet, having signed an agreement with the Argentine Football Association (AFA) to become its official sponsor. In this four-year deal, BetWarrior will...

Mastercard releases new film with de-aged Messi

Mastercard releases new film with de-aged Messi

Lionel Messi stars in Mastercard’s latest ad film along with Lionel Messi himself! Mastercard's latest advertisement, titled What’s Priceless to You, showcases a young, de-aged Messi. The one-minute-twenty-second advertisement starts off as we follow the adult Messi heading into the stadium ahead of a game. The ad then goes back in time to show a 13-year old Messi, anxious, nervous and scared as he is flying to Spain, leaving behind his life in Argentina. The young Messi wonders whether the world will accept his talent and also about what will happen to those things he leaves behind — the Priceless things. As he walks out of the airport, he comes across the adult Messi who states, "What's Priceless to you, comes with you, as long as you do what you love." The film ends with both versions realising that even though they are at different stages of their lives, the love they have for football remains the same.

2021-22 UEFA Champions League Final Preview

2021-22 UEFA Champions League Final Preview

After nearly a year and a breathtaking season, we have finally arrived at the showdown event for the grandest tournament in the world of club football, the UEFA Champions League. ...

Mamata Banerjee announces Emami group as the new sponsor of East Bengal football club

Mamata Banerjee announces Emami Group as new East Bengal sponsor

West Bengal chief minister Mamata Banerjee has announced that Emami Group has signed a sponsorship deal with East Bengal Football Club. East Bengal's disastrous run in the Indian Super League...

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