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Loco retains NBA 2K League broadcasting rights Indian esports and gaming streaming platform Loco has retained the broadcast rights for the NBA 2K League in India. Both parties had first joined forces back in 2020, and the current announcement is an extension of that agreement. Loco will be broadcasting all the matches of the fifth NBA 2K League season starting from April 21, 2022. Brendan Donohue, President of the NBA 2K League, commented: “As a league with teams, fans and players from around the globe, for the second full year, we’re excited to continue our partnership with Loco and provide the passionate fans in India the opportunity to watch the best 2K players in the world battle it out in 5v5 and, for the first time in 2022, 3v3 competitions.” Anirudh Padwin and Ashwin Suresh, Founders of Loco, commented: “The NBA 2KL has received incredible viewership on Loco over the past 2 years and we are happy to be extending the association for future seasons. “We expect to see the Indian 2KL community grow multifold, further fueled by Loco’s own growth. Our focus will be to work with the NBA 2K League team to offer Indian fans the highest quality of entertainment and increase brand affinity for this category of esports.” As one of India’s leading streaming platforms, Loco has partnerships with the likes of Fnatic and Velocity Gaming. The fifth season of the NBA 2K League will feature a prize pool of US$2.5 million.

Loco retains NBA 2K League broadcasting rights

Indian esports and gaming streaming platform Loco has retained the broadcast rights for the NBA 2K League in India. Both parties had first joined forces back in 2020, and the...

How Can I Win Betting On MLB? Tips for 2022

Baseball betting tends to be a bit different from other forms of sports gambling. Beginners often find it challenging when getting started. To better understand MLB betting, you must familiarize...

FaZe Clan net RESPAWN partnership

FaZe Clan net RESPAWN partnership

North American esports organisation FaZe Clan have signed a new partnership agreement with gaming furniture manufacturer RESPAWN that will see the latter join as the former’s Official Gaming Chair Partner....

IOC announces Deloitte partnership

IOC announces Deloitte partnership

Deloitte joins The Olympic Partner programme. Professional services firm Deloitte has been added to The Olympic Partner (TOP) sponsorship programme following a decade-long deal with the International Olympic Committee (IOC). ...

Staff Staff
Best table tennis players of all time | Best table tennis players in the world

Best table tennis players of all time

Table tennis, to the outsider, might come across as an easy sport to play. However, no sport is easy to play at the professional level, and to be the best...

Usain Bolt joins WYLDE

Usain Bolt joins WYLDE family

Olympic champion joins as co-owner. Global sporting icon and Olympics legend Usain Bolt has joined Irish esports organisation WYLDE as its co-owner.As co-owner, Bolt will be working towards WYLDE’s mission...

Premier Handball League appoints Rajeev Khanna as league commissioner

Premier Handball League appoints Rajeev Khanna as league commissioner

The Premier Handball League (PHL) has appointed seasoned sports management professional Rajeev Khanna, currently an advisor to the IPL team Rajasthan Royals, as the League Commissioner for the inaugural edition...

Manika Batra – Sponsors | Net worth | Investments

Batra signed an endorsement deal with German sportswear giant Adidas "to empower women and enable them to see possibilities in the world of sports". Penned in February 2022, the deal is aimed at driving credibility and inclusivity in sports, further fanning the aspirations of upcoming women sports persons across the country. Owing to her ‘Impossible Is Nothing’ attitude, Manika is now a part of Adidas’ rich roster of women athletes, which consists of some outstanding sportswomen in their respective fields such as Mirabai Chanu, Lovlina Borgohain, Hima Das and Nikhat Zareen. In a move to encourage and support women at the Olympics, Mia by Tanishq, one of India's most fashionable jewellery brands, chose to partner with athletes like Manika Batra, Deepika Kumari, Pooja Rani, Navjot Kaur and Rani Rampal ahead of the Tokyo Olympics. Manika was seen wearing an M-shaped gold pendant from 'The Initial Edit' collection, earrings from the 'Kiss of Spring' collection and a statement piece from 'Solitaires Necklaces'.

ONE Championship multi-year partnership with TUMI

ONE Championship announces multi-year partnership with TUMI

Singaporean MMA company ONE Championship has announced a multi-year partnership with TUMI, one of the world's leading premium lifestyle and luxury performance brands.TUMI has been named as the Official Premium...

An interview with Ramit Tandon

An interview with Ramit Tandon

As a kid, my father played squash. Growing up, right from the age of five or six, I would just follow him around the clubs of Kolkata and watch him play. Naturally, when you see your father play something, when you are of that age, you try to emulate him, hit the ball like him, and that’s when it all started. Following him around the clubs is how I discovered squash. The fact of squash becoming such an important part of my life is more of a natural process. I don’t think it’s ever been a decision that I have taken at a certain age, be it six, seven or eight. I have never sat down and said, ‘okay I’m going to take squash seriously.’ It’s been a very natural process. It’s something I enjoy doing. I started off young, gained some success and have carried on since. Obviously, I didn’t give up my education, and that was always more important to me than squash. Squash, though, was always there with me on the side. I feel people always say we pick sports, but I think it’s the sport that picks us. The journey is such that, when you start playing the sport, things just fall into place, and you just keep going with the flow. There isn’t really a hard-and-fast decision made which makes you go like ‘okay, from today I am a professional player’ etc; there is nothing like that. It just happens. I think that is the case with most athletes. It’s something they enjoy doing and that’s why they got into it and are really passionate about it and it becomes a lifestyle. It becomes more than just a fun activity that you do for an hour or two hours and it’s been the same story for me with squash.

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