Enso Group, a leading diamond trading firm and energy and mining conglomerate, announced the appointment of former tennis player Boris Becker as brand ambassador for its technology arm, Enso Webworks....
Indian tennis icon Sania Mirza has been announced by Allen Solly as its first-ever womenswear-focused brand ambassador.
Coco Gauff has teamed up with private jet airline flyExclusive, having become its Global Brand Ambassador on the back of a multi-year deal.
Tennis Australia has announced an extension of its long-standing partnership with Japanese broadcaster WOWOW.
Tennis Australia has announced the return of Jacob's Creek as the Official Wine Partner of the Australian Open.
Tennis sensation Carlos Alcaraz has announced a long-term extension of his partnership with German automobile manufacturer BMW.
Fitness-focused lifestyle brand Boldfit has announced a partnership with Indian tennis icon Sania Mirza as it ventures into racquet sports.
The US Open has announced a multi-year renewal of its partnership with French dermatology brand La Roche-Posay.
Jannik Sinner has been revealed as the latest global brand ambassador for MSC Group's luxury lifestyle ocean travel brand, Explora Journeys.
Here, we take a look at five players in the men’s draw of the 2025 US Open who have an affinity for the hard courts and could go deep.
Here, we look at the organisations acting as the official sponsors and partners of the US Open for its 2025 edition.
Here, we take a look at five players in the women’s draw of the 2025 US Open who have an affinity for the hard courts and could go deep.
This article contains information regarding Spanish professional tennis player Carlos Alcaraz's brand endorsement deals.
This article details the brand endorsements, investments, and notable charity work of Serbian professional tennis player Novak Djokovic.
Having originally started as an ill-tempered youngster, Federer transformed his on-court demeanour to become one of the most level-headed and tactically astute players in the game. After winning his first Wimbledon title in 2003 aged 21, the Swiss prodigy went on to dominate the world of tennis for the next seven years.
Russian tennis icon Maria Sharapova has been revealed as a brand ambassador for online trading platform CFI.
Having lost to Carlos Alcaraz a little over a month ago, Sinner wove a tale of resilience to beat him in the Wimbledon final.
Amanda Anisimova's return to tennis has been impressive, but does the fact that she felt the need to step away point to a larger issue?
Spanish tennis star Carlos Alcaraz has been named a Global Brand Ambassador for evian, the premium natural spring water brand sourced from the French Alps. He joins evian’s roster of...
Health issues continue to hamper Ons Jabeur's pursuit of a Grand Slam title. Will she ever reach her Holy Grail?
Former Spanish World Cup winner Andrés Iniesta has announced a new partnership with international sports betting company MelBet with the former Spanish footballer joining as the Brand Ambassador. Iniesta will...
Not too long ago, Daniil Medvedev was at the top of the tennis world. So, what has gone wrong? And can he bounce back from this decline?
Here, we look at the official sponsors and partners of the Wimbledon Championships for its 2025 edition — held at the AELTC.
After a tough phase, Emma Raducanu is back on the British summit, but is she ready to beat the very best in the game?
Here, we take a look at the top contenders for the women’s singles title at Wimbledon 2025. Written by Neha Johri.
The Association of Tennis Professionals (ATP) has announced an extension of its partnership with Emirates.
Here, we take a look at the top contenders for the men’s singles title at Wimbledon 2025. Written by Neha Johri.
Here, we look at the rivalry between Jannik Sinner and Carlos Alcaraz, of which the 2025 French Open final was but another chapter.
With Coco Gauff already one of the best in women's tennis at 21 years of age, is a new era of US dominance on the horizon?
After his recent triumph in the French Open final, here we look at Carlos Alcaraz's journey thus far and how he compares to the Big Three.
