ATP announces partnership with Spotify
The Association of Tennis Professionals (ATP) has announced a global content collaboration partnership with streaming giant Spotify.
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ATP extends Lexus partnership
The Association of Tennis Professionals (ATP) has announced a multi-year renewal of its partnership with Lexus.
Tennis Australia partners with The a2 Milk Company
Tennis Australia has roped in The a2 Milk Company as the Official Dairy Milk of the Australian Open from next year.
USTA extends Ralph Lauren partnership until US Open 2032
The United States Tennis Association has announced a six-year renewal of its partnership with Ralph Lauren.
Boris Becker Named Brand Ambassador For Enso Webworks
Enso Group, a leading diamond trading firm and energy and mining conglomerate, announced the appointment of former tennis player Boris Becker as brand ambassador for its technology arm, Enso Webworks....
Allen Solly unveils Sania Mirza as first-ever womenswear brand ambassador
Indian tennis icon Sania Mirza has been announced by Allen Solly as its first-ever womenswear-focused brand ambassador.
Coco Gauff teams up with flyExclusive
Coco Gauff has teamed up with private jet airline flyExclusive, having become its Global Brand Ambassador on the back of a multi-year deal.
Australian Open renews WOWOW partnership
Tennis Australia has announced an extension of its long-standing partnership with Japanese broadcaster WOWOW.
Australian Open teams up with Jacob's Creek once again
Tennis Australia has announced the return of Jacob's Creek as the Official Wine Partner of the Australian Open.
BMW renews partnership with Carlos Alcaraz
Tennis sensation Carlos Alcaraz has announced a long-term extension of his partnership with German automobile manufacturer BMW.
Sania Mirza joins Boldfit as brand ambassador and investor
Fitness-focused lifestyle brand Boldfit has announced a partnership with Indian tennis icon Sania Mirza as it ventures into racquet sports.
La Roche-Posay renews US Open agreement
The US Open has announced a multi-year renewal of its partnership with French dermatology brand La Roche-Posay.
Jannik Sinner joins Explora Journeys as brand ambassador
Jannik Sinner has been revealed as the latest global brand ambassador for MSC Group's luxury lifestyle ocean travel brand, Explora Journeys.
US Open 2025: 5 men’s players to watch out for
Here, we take a look at five players in the men’s draw of the 2025 US Open who have an affinity for the hard courts and could go deep.
US Open 2025 Sponsors
Here, we look at the organisations acting as the official sponsors and partners of the US Open for its 2025 edition.
US Open 2025: 5 women’s players to watch out for
Here, we take a look at five players in the women’s draw of the 2025 US Open who have an affinity for the hard courts and could go deep.
Carlos Alcaraz: Brand Endorsements
This article contains information regarding Spanish professional tennis player Carlos Alcaraz's brand endorsement deals.
Novak Djokovic: Brand Endorsements | Business Ventures | Charity Work
This article details the brand endorsements, investments, and notable charity work of Serbian professional tennis player Novak Djokovic.
Roger Federer: Brand Endorsements | Investments | Charity Work
Having originally started as an ill-tempered youngster, Federer transformed his on-court demeanour to become one of the most level-headed and tactically astute players in the game. After winning his first Wimbledon title in 2003 aged 21, the Swiss prodigy went on to dominate the world of tennis for the next seven years.
CFI onboards Maria Sharapova as brand ambassador
Russian tennis icon Maria Sharapova has been revealed as a brand ambassador for online trading platform CFI.
Jannik Sinner’s tale of redemption from Paris to London
Having lost to Carlos Alcaraz a little over a month ago, Sinner wove a tale of resilience to beat him in the Wimbledon final.
The inspiring comeback of Amanda Anisimova
Amanda Anisimova's return to tennis has been impressive, but does the fact that she felt the need to step away point to a larger issue?
Carlos Alcaraz Teams Up with evian
Spanish tennis star Carlos Alcaraz has been named a Global Brand Ambassador for evian, the premium natural spring water brand sourced from the French Alps. He joins evian’s roster of...
Could persistent injuries end Ons Jabeur’s hopes of a Grand Slam title?
Health issues continue to hamper Ons Jabeur's pursuit of a Grand Slam title. Will she ever reach her Holy Grail?
Andrés Iniesta joins the MelBet family
Former Spanish World Cup winner Andrés Iniesta has announced a new partnership with international sports betting company MelBet with the former Spanish footballer joining as the Brand Ambassador. Iniesta will...
Is Daniil Medvedev’s career on the decline?
Not too long ago, Daniil Medvedev was at the top of the tennis world. So, what has gone wrong? And can he bounce back from this decline?
Wimbledon 2025 Sponsors and Partners
Here, we look at the official sponsors and partners of the Wimbledon Championships for its 2025 edition — held at the AELTC.
Emma Raducanu is Britain's No. 1, but can she compete with the very best?
After a tough phase, Emma Raducanu is back on the British summit, but is she ready to beat the very best in the game?
Wimbledon 2025: Top women's singles contenders
Here, we take a look at the top contenders for the women’s singles title at Wimbledon 2025. Written by Neha Johri.
ATP extends partnership with Emirates
The Association of Tennis Professionals (ATP) has announced an extension of its partnership with Emirates.