Live Nation revealed as Principal Partner
Premier League giants Chelsea FC have signed a new partnership agreement with live entertainment company Live Nation, who will join the team as its Principal Partner for the remainder of the ongoing 2024/25 season. The deal will see the Live Nation logo present on the sleeves of the Chelsea men’s and women’s kits and will work together on various fan engagement activities as well.
Casper Stylsvig, Chief Revenue Officer, Chelsea Football Club, said,
“We are excited to welcome Live Nation to the club and our family of partners. To work in partnership with such a globally recognised company, at a time when our focus is on growth and innovation, will bring huge value to the club.”
Glen Littlewood, SVP Marketing LNUK, added,
“The power of live entertainment is key to our business, and although that entertainment usually takes place onstage for us, we look forward to playing our small part in the magic that takes place on-pitch with this partnership with Chelsea FC.”
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