Chelsea Football Club have signed a partnership agreement with live entertainment company Live Nation, roping it in as a Principal Partner for the remainder of the 2024/25 season.
The deal will put the Live Nation logo on the matchday-shirt sleeve of the Chelsea men’s and women’s first teams.
Additionally, the two parties will work together on various fan engagement activities.
Casper Stylsvig, Chief Revenue Officer, Chelsea Football Club, said:
“We are excited to welcome Live Nation to the club and our family of partners. To work in partnership with such a globally recognised company, at a time when our focus is on growth and innovation, will bring huge value to the club.“
Glen Littlewood, SVP Marketing LNUK, added:
“The power of live entertainment is key to our business, and although that entertainment usually takes place onstage for us, we look forward to playing our small part in the magic that takes place on-pitch with this partnership with Chelsea FC.“
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