Cricket Australia inks partnership extensions with new partners

Cricket Australia (CA) inks partnership extensions with Toyota and HCLTech

December 9, 2023

Cricket Australia (CA), Australia’s official cricket-governing body, has renewed its partnerships with Japanese multinational automobile company Toyota’s Australian division and IT firm HCLTech, announcing one-year renewals with both of them.

The partnership extensions will see Toyota become the new front-of-shirt partner of the Australia men’s and women’s national cricket teams. Its logo will be present front and centre of the men’s jerseys and on the non-leading sleeves of the men’s and women’s jerseys. 

HCLTech, meanwhile, will continue on as an Official Partner of the national teams and have its branding featured on the sleeves of the men’s and women’s jerseys. HCLTech will also serve as a Shirt Partner for the 2024 ICC Men’s T20 World Cup, which is scheduled to be held across the United States and the West Indies next year in June. 

Vin Naidoo, Chief Marketing Officer, Cricket Australia, said:

Toyota has been a proud supporter of Cricket Australia since 2012, and through this long-term partnership we have been committed to growing the game at all levels, for all people. We are delighted to announce this extension to our partnership which will further strengthen our relationship with one of Australia’s favourite sports.

Stephanie Beltrame, Executive General Manager — Broadcast & Commercial, Cricket Australia, commented:

We are delighted to further strengthen our relationships with our valued partners Toyota and HCLTech, and that their prestigious brands will appear on the Australian shirts this summer. We have taken the opportunity to separate the playing and training uniforms for this season to amplify the roles and prominence each holds. We are also delighted that HCLTech will continue as our shirt partner at next year’s ICC Men’s T20 World Cup in the US following their support at this year’s ODI World Cup in India.

Michael Horton, Executive Vice President and Country Manager — Australia and New Zealand, HCLTech, stated:

As a proud digital technology partner for Cricket Australia, we are honoured to support and contribute to the success of this remarkable sport for the coming season. HCLTech’s commitment to cricket is a testament to our belief in its power to inspire and unite athletes, teams, and fans around the globe. Supporting Cricket Australia brings us great joy, and together, we will continue to elevate Australian cricket and create lasting sporting memories for generations to come.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

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