Aditya ChaudhuriCricket Canada has announced a partnership agreement with Japanese automobile manufacturer Nissan, with Nissan Canada thus becoming the Official Automotive Partner of the Canada men’s and women’s national cricket teams.
Nissan aims to use the partnership to strengthen the connection between the fans and the sport. It will also receive prominent branding visibility on the back of the teams’ jerseys.
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Amjad Bajwa, President of Cricket Canada, commented:
“Nissan is about innovation, accuracy and performance – similar to world-class cricket. We are delighted to welcome Nissan Canada as our partner, an iconic brand with a longstanding connection to cricket. With Nissan’s logo proudly adorning the backs of our National Team players as they make their mark on the global stage, we are confident that together, we will drive Canadian cricket to new heights of success and visibility.“
Ken Hearn, Director of Marketing for Nissan Canada, added:
“Nissan has been proud supporters of Cricket on a global level for many years, and we’re thrilled to expand the wonderful relationship with Cricket Canada and our National Teams. We look forward to cheering on Team Canada as we take on the world’s top Cricket teams at the ICC World Cup this summer.“
