Rahul NareshThis article contains information regarding the organisations enjoying a strong branding presence across the Ireland men’s and/or women’s national cricket teams’ physical and digital assets as sponsors and partners of Cricket Ireland, the country’s official cricket-governing body.
Nandini
A dairy brand of the Karnataka Milk Federation, Nandini was announced as an official sponsor of the Ireland men’s national cricket team in April 2024.
Focusing on the 2024 ICC Men’s T20 World Cup, the deal will see Nandini release a whey-based energy drink in multiple flavours.
Certa
Ireland’s largest fuel supplier, Certa, was announced as an official sponsor of the Ireland women’s cricket team in May 2023 on a two-year deal.
The deal sees the Certa logo feature front and centre of the team’s matchday shirts.
Macron
Italian sporting apparel company Macron was announced as an official sponsor of Cricket Ireland in April 2023 in a deal set to run until the end of 2026.
As part of the deal, Macron’s logo appears on the top right corner of the Ireland men’s and women’s matchday jerseys the company supplies to the teams.
NV Play
NV Play, a cricket tech company that offers digital scoring as a service, joined hands with Cricket Ireland in 2022 in a deal set to run until December 2025.
The partnership entails integration of a digital scoring platform provided by NV Play which is utilised across Irish international cricket.
EVOKE
EVOKE, an Irish fashion platform for women, was announced as a partner of the Super Series, Ireland’s premier domestic women’s competition, in May 2023.
Archas
Cricket Ireland announced in May 2023 that Archas, a company considered to be one of Ireland’s largest nationwide brokerage institutions, would become the title sponsor of three senior national club competitions and youth cups in the country.
Archas also previously served as the title sponsor for the Super Series for its 2021 and 2022 editions.
Fulltrack AI
It was announced in February 2022 that Cricket Ireland had entered into a partnership agreement with cricket tech company Fulltrack AI.
As part of the deal, Fulltrack AI provides its software tools and analytics to help improve the Ireland women’s team’s performances.
Butlers
Chocolate manufacturing company Butlers was announced as the official chocolate partner of the Ireland national women’s cricket team in 2023.
The two parties got together to work on marketing campaigns and other promotional activities, which allowed fans to win exciting prizes.
Kitman Labs
Irish performance data analytics company Kitman Labs is also listed as an official sponsor of Cricket Ireland on its official website.
ITW
Global consulting and management agency ITW has enjoyed a relationship with Cricket Ireland since 2018. The company previously served as the grounds rights holder in 2018 and also enjoyed the men’s team’s shirt sponsorship rights in 2020.
ITW bagged the ground rights yet again in 2021 and 2022 and had its logo displayed on 3D mats, ground signage, and boundary ropes.
Corpay
It was announced in January 2024 that Corpay would become the official foreign exchange partner of Cricket Ireland.
As part of the deal, the brand’s logo appears on the back of Ireland men’s and women’s teams’ matchday jerseys.
Sport Ireland
Sport Ireland, the primary organisation responsible for overseeing the development of sport within the country, is also listed as an official partner of Cricket Ireland on its official website.
Federation of Irish Sport
The Federation of Irish Sport is a representative organisation for national sporting bodies within Ireland. The institution’s aim is to speak on behalf of its members and put forth those views to the public.
Sport Northern Ireland
The regional government sports council for Northern Ireland, Sport Northern Ireland, is also listed as an official partner of Cricket Ireland on its official website.
