Formula One has announced a new multi-year partnership renewal of its deal with German lubricant and additive manufacturer LIQUI MOLY.
Continuing on as an Official F1 Partner, LIQUI MOLY will retain physical and virtual branding presence on trackside signage at select F1 races.
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Jonny Haworth, Director of Commercial Partnerships at Formula One, said:
“This new multi-year deal is the culmination of years of strong collaboration between two long-standing partners. We look forward to continuing our work with Liqui Moly to further integrate the brand into the special F1 fan experience and continue our mission to create the world’s greatest sporting and entertainment spectacle for our fans.“
Peter Baumann, Marketing Director at LIQUI MOLY:
“The media reach of Formula 1 goes far beyond the classic channels. The racing series relies on unparalleled, global 360-degree marketing. What unites our two brands is the constant will to inspire as many people as possible around the world with our product. So, I am particularly excited about this contract extension.“