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FRENCH OPEN 2021 SPONSORS

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Here are the sponsors for this year’s Roland-Garros.

 

MAIN PARTNER

BNP Paribas – The Paris-headquartered international banking group became an official sponsor of the French Open first in 1973 it was asked by the Fédération Française de Tennis (FFT) to finance the construction of the centre court box seats at Stade Roland Garros.
Since then, BNP has become a staple in the world of tennis and extends sponsorship for high-end tennis events and grassroots-level initiatives all over the world.
Its partnership with the French Open was last extended in February 2017 run until its 2021 iteration.

 

PREMIUM PARTNERS

Following brands are listed on the French Open’s official website as a Premium Partner – the second tier of the tournament’s sponsorship portfolio.

Emirates – The Dubai-headquartered UAE’s flag carrier airline became the Official Airline of the tournament in 2013, before expanding on that deal to also become a Premium Partner in 2017. The deal grants Emirates branding across Stade Roland Garros’ Philippe-Chatrier centre court, Suzanne-Lenglen court and Simonne-Mathieu court.

Lacoste – The Paris-headquartered clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches brand has had a long connection with the French Open. René Lacoste, one of the company’s co-founders, won the tournament in 1929, while the company itself has been a sponsor of the event since 1971.
As per the deal, Lacoste provides uniforms for the tournament officials and also create co-branded merchandise.
The two last renewed their deal in June 2018 to run until the 2025 iteration of the tournament.

Oppo – The Dongguan-headquartered consumer electronics brand became the first-ever Chinese sponsor of the French Open in May 2019 in a deal that would run until the tournament’s 2021 iteration.
The deal entails production of co-branded digital content, youth development and product experience opportunities. Oppo’s products are promoted throughout the event, with its camera phones employed for photography during the tournament.

Rolex – The Geneva-headquartered Swiss luxury watchmaker was announced as the Premium Partner and Official Watch of the French Open in November 2018. Rolex replaced fellow Swiss watchmaker Longines after the latter decided to end its 11-year partnership with the tournament.

 

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OFFICIAL PARTNERS

Following brands are listed on the French Open’s official website as an Official Partner – the third tier of the tournament’s sponsorship portfolio.

Engie – The La Défense-headquartered electric utility company has been the French Open’s Official Energy and Sustainability partner since 2011, providing energy-efficient appliances, solutions and maintenance services throughout the tournament and helping the FFT reduce its carbon footprint.

Infosys – The Indian IT consulting firm serves as the digital innovation partner to the French Open since its 2019 edition.
Running until 2021, the deal sees Infosys provide the tournament analytics and innovative solutions, employing AI-driven technologies to enhance overall fan experience. Infosys also enjoys a strong branding presence across French Open’s physical and digital assets.

Perrier – The Vergèze-sourced French bottled mineral water brand has been an Official Partner and mineral water provide to the French Open since 1978. The two parties last renewed their partnership in May 2019 to run until 2023.

Peugeot – Peugeot has been the Official Vehicle for the French Open since 1989. The London-headquartered, Stellantis-owned French automobile brand provide its fleet of vehicles to transport VIPs and players to and from the many venues throughout the tournament.

Wilson Sporting Goods – The Chicago-headquartered American sports equipment manufacturer was announced as the official ball and stringing partner of the tournament in November 2019 in a five-year agreement that would kick-off with the 2020 French Open.
As per the deal, Wilson provides match balls and stringing support throughout the event, as well as holds rights to produce French Open-branded merchandise.

 

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OFFICIAL SUPPLIERS

Following brands are listed on the French Open’s official website as an Official Supplier.

Accor – The Issy-les-Moulineaux-headquartered French hospitality company has been an Official Supplier to the French Open since March 2015. The deal grants Accor on-site branding rights for its website and loyalty programme. Also, Sofitel, Accor’s Paris-based chain of luxury hotels and resorts, offer concierge service across the partners’ village and the players’ lounge.

The Adecco Group – The Zürich-headquartered Swiss Fortune Global 500 company has been an Official Supplier of HR and temporary staffing services to the French Open for just over two decades.

JCDecaux – The Neuilly-sur-Seine-headquartered advertising corporation has been an Official Supplier to the French Open for over three decades. JCDecaux provides the tournament with bus shelters, signage, advertising, and digital solutions. It also holds rights to feature images from the tournament across its advertising spaces, as well as retaining a dedicated space in the Roland Garros Village.

Hespéride – The French furniture designer and manufacturer is the sole Official Furniture Supplier to the French Open throughout its venues for the duration of the tournament.

Lavazza – The Turin-headquartered Italian coffee products brand has been an Official Supplier to the French Open since April 2015. The deal sees Lavazza’s coffee machines installed across the tournament’s many venues and grants the company space for branding and product tasting.

Magnum – Capitalising on its long-running partnership with British consumer goods company Unilever, the French Open has Belgian chocolate brand Magnum as an Official Supplier and Distributor of ice cream since January 2018.

MasterCard – The New York-headquartered financial services corporation has been an Official Supplier of the tournament since May 2013. Apart from providing financial solutions throughout the event, the deal also sees MasterCard offer exclusive experiences to tourists throughout Paris, as well as offer its own customers exclusive privileges and offers.

Moët Hennessy – Moët Hennessy is a liquor company comprising of champagne brand Moët & Chandon and cognac brand Hennessy. It is part of the Paris-headquartered French multinational corporation LVMH Moët Hennessy Louis Vuitton. Moët Hennessy is the Official Supplier of liquor throughout the French Open, with Moët & Chandon serving as the tournament’s official champagne.

OrangeTM – The Paris-headquartered French telecom company has been the official supplier and innovation partner of the French Open for nearly two decades. Each year, Orange build on the previous and provides latest technological solutions to provide fans an immersive digital experience.

Potel et Chabot – The Parisian catering services provider has been an Official Supplier to the French Open since May 2016, although the association between the two dates back to the 1980s.

 

Written by
Anshuman Joshi

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