Indian professional cricketer Hardik Pandya has joined forces with plant-based nutrition and personal care D2C brand Plix, coming on board as a brand ambassador for its nutrition and hair products portfolio.
As per the deal, Pandya will star in and headline two campaigns for Plix: #ACVWeightLossKaBigBoss to promote Plix’s apple cider vinegar effervescent product, and #PlixLagaoBaalBadhao to promote the company’s rosemary hair growth serum.
With this partnership, Plix aims to use Pandya’s reach all over the country to connect with a wider audience, especially the “fitness enthusiasts and health-conscious individuals”.
Rishubh Satiya & Akash Zaveri, Plix Co-founders, released a joint statement:
“Our collaboration with Hardik Pandya marks a major milestone for Plix. His energy and commitment to fitness resonate perfectly with our brand’s values. With Hardik at the forefront, we’re thrilled to infuse his dynamic energy into our new campaigns, tackling common issues faced by many Indians, such as curbing cravings and helping in reducing hair loss.“
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